Bvlgari Celebrates 140 Years of Timeless Elegance with Aeterna High Jewelry Collection in Rome
May 22, 2024
In a spectacular display of craftsmanship and heritage, Bvlgari unveiled its most extraordinary High Jewelry collection to date, Aeterna, during a magnificent event in Rome. The Roman Maison chose the Eternal City, its hometown and eternal source of inspiration, to showcase over 500 exquisite creations, including High Jewelry, High Jewelry Watches, High-End Bags, and Very High-End Fragrances, in celebration of its 140th anniversary.
The breathtaking event took place at the Terme di Diocleziano, one of the world's most extraordinary antique architectural complexes and open-air museums in Rome. The historic setting, which once accommodated up to 3,000 people, provided a stunning backdrop for Bvlgari's sophisticated extravaganza, where the timeless beauty of the Maison's creations seamlessly blended with the ancient ruins.
Bvlgari's Brand Ambassadors, including Anne Hathaway, Priyanka Chopra Jonas, Liu Yifei, Shu Qi, Hikari Mori, and Alessandro Gassman, graced the event with their presence. Priyanka Chopra Jonas wore the Serpenti Aeterna necklace, the most precious High Jewelry piece ever crafted by Bvlgari, featuring seven D flawless diamond drops totaling 140.00 carats and 698 baguette diamonds weighing 61.81 carats, a testament to the brand's exceptional craftsmanship and audacity.
The evening featured a spectacular jewelry show styled by Carine Roitfeld, with an iconic casting that included Mariacarla Boscono, Blesnya Minher, Elisabetta Dessy, Isabella Rossellini, Carla Bruni, and Giacomo Cavalli.
The show was preceded by a poetic duet by choreographer and dancer Sadeck Berrabah and ballet dancer Eleonora Abbagnato, celebrating Bvlgari's ability to fuse past, present, and future into eternal works of art.
Bvlgari's commitment to innovation was highlighted through the introduction of the Bvlgari Digital Passport, which stores the unique characteristics and certificates of each High Jewelry creation on the Aura private blockchain, ensuring the highest standards of transparency and security.
The event also featured the unveiling of "Vista Aeterna," an immersive installation created by Dutch designer Sabine Marcelis, gifted to the city of Rome under the patronage of the Fondazione Bvlgari. The artwork, consisting of twelve travertine-based pillars adorned with reflective colored mirrors, will be displayed at the iconic Piazza di Spagna from May 19th to June 15th, offering a contemporary interpretation of Rome's urban landscape and celebrating the luminosity of the eternal city.
Bvlgari's Aeterna High Jewelry collection and the grand event in Rome showcase the Maison's unwavering commitment to craftsmanship, innovation, and timeless elegance. As the brand continues to draw inspiration from its rich heritage and the Eternal City, it solidifies its position as a leader in the world of luxury, creating pieces that transcend time and captivate the hearts of jewelry enthusiasts worldwide.
