Louis Vuitton announces Academy award-winning actress Cate Blanchett as its newest House Ambassador for Louis Vuitton High Jewellery. In the new campaign, Blanchett is photographed by Sølve Sundsbø in an expressive series of portraits for the latest collection, Spirit.
“Through five pared-back shots, Blanchett effortlessly embodies the collection’s themes – Liberty, Fantasy, Grace, Radiance and Destiny; themes chosen by Artistic Director of Watches and Jewellery, Francesca Amfitheatrof, for highlighting values dear to the story of Louis Vuitton.”
“I am extremely excited to have this opportunity to collaborate with Louis Vuitton – a truly iconic House with an enormous cultural reach. To wear the magnificent pieces created by Francesca Amfitheatrof is a bedazzling pleasure, and Nicolas Ghesquiere, as ever, amazes and inspires me.”Cate Blanchett, actress, Louis Vuitton House Ambassador
“Synonymous herself with elegance and charm, Cate Blanchett personifies not only a collection steeped in storytelling but the strength, spirit, and timelessness of Louis Vuitton women.”
The campaign will launch in print on July 2nd.