Where Rugged Charm Meets Refined Elegance
Charlie Hunnam, with his magnetic intensity and undeniable presence, has long captivated audiences in roles like Jax Teller on Sons of Anarchy. Now, the acclaimed actor brings that same raw energy to the Spring-Summer 2025 campaign of luxury outerwear brand Mackage. The campaign marks an exciting new chapter for both the actor and the iconic label, bringing a fresh dynamic that speaks to their shared commitment to blending performance and luxury.
Alongside him, supermodel Stella Maxwell—returning for her second consecutive year as the face of Mackage—perfectly complements Hunnam’s rugged charisma with her refined elegance and sophisticated versatility. Together, they embody the captivating tension between two worlds: the bold strength of the outdoors and the graceful luxury of high fashion.
“I was very excited to have the opportunity to collaborate with Mackage. I love their commitment to innovation and design,” Hunnam shared. This collaboration comes at a pivotal moment in his career, where he continues to diversify his roles, from starring in MONSTER as Ed Gein to leading Amazon Prime’s upcoming adaptation of Criminal.
Maxwell, whose charisma and effortless beauty have made her an ideal ambassador for Mackage, expressed her excitement for the new campaign: “I'm so proud to continue my journey with Mackage. This campaign feels particularly special, as it's a celebration of individuality, technical mastery, and the transformative power of fashion.”
The SS25 campaign introduces Mackage’s "Elements" collection, a tribute to the forces of nature—Earth, Fire, Water, and Air. This thematic exploration of opposing yet harmonious elements reflects the collection’s design ethos: high-performance outerwear that never compromises on style. From the refined silhouettes to the technical craftsmanship, Mackage redefines luxury outerwear with impeccable tailoring, premium materials, and a vision that merges beauty with functionality.
Tanya Golesic, CEO of Mackage, remarked: “Charlie and Stella represent two worlds—strength and sophistication, individuality and versatility—that align perfectly with our vision for the Spring-Summer 2025 collection. This campaign is a bold step forward for Mackage as we continue to push boundaries and redefine what it means to merge performance and luxury.”
Since its inception in 1999, Mackage has revolutionized outerwear by blending the finest leathers, wool, and down with technical precision and dramatic styling. The brand’s unwavering commitment to sustainability and extraordinary quality has made it a global leader in luxury outerwear. With this campaign, Mackage continues to redefine what it means to fuse technical mastery with elevated fashion, with Hunnam and Maxwell perfectly capturing the spirit of the brand.
As Mackage moves forward, the SS25 campaign signals not just the arrival of a new season, but the evolution of a brand that continues to bridge the gap between performance and style—where every piece protects and transforms, making a bold statement of elegance and strength.