Where innovation meets tradition, Courrèges has once again shattered the mold with the introduction of the Holy Bag – a new vanguard for luxury fashion accessories. With a new campaign, shot by Drew Vickers, a renewed vision of unity and symmetry compliments the Holy Bag’s iconic circular handle — a nod to the brand's dedication to holistic aesthetics.
As we dive into the nuances of the Holy Bag, its architectural design leaps out, echoing Nicolas Di Felice’s penchant for geometric elegance. A circle, the emblem of wholeness, completeness, reflects a sense of inclusivity and cohesion. It's a manifesto encased in leather; a tactile expression of Courrèges' timeless principles of symmetry, versatility, practicality, and superb craftsmanship.
The campaign reveals the bag in several colors from the sophistication of jet black embossed croc-motif to the pristine simplicity of off-white leather. Courrèges also turns an eye to summer with a woven faux raphia version, speaking to its versatile and thoughtful design.
The Holy Bag celebrates the brand’s legacy of innovation. It carries the spirit of togetherness, mirroring the holistic vision Di Felice has woven through his latest collections.
Explore the Holy Bag offering further on the official Courrèges site where Di Felice reshapes the landscape of luxury accessories.