Rachele Regini, daughter of Dior’s first female creative director, Maria Grazia Chiuri, is the second subject from the new Dior campaign, signed Brigitte Lacombe. The campaign celebrates the timeless allure of the Lady 95.22 handbag.
Regini lends her inspiring point of view in a short video and through expressive portraits by photographer Brigitte Lacombe. This series also featured actress Rosamund Pike.
Rachele Regini for Dior Lady 95.22
Dior Lady 95.22
As a tribute to Dior’s history of balancing legacy with reinvention, the Lady 95.22 campaign reinterprets the Lady Dior lines. The elegant handbag is “An icon of multiple dimensions, represented by exceptional women, highlighting the many facets of femininity” for Chiuri.
In this new chapter of the “manifesto-campaign,” Rachele Regini stars in a series of captivating shots full of emotion, amplified by the purity of black and white. A celebration that weaves the classic heritage and creative future of Dior.