By Fashion Editorial Staff
For Fall 2025, Maria Grazia Chiuri revisits Christian Dior's love of Japan through its rich traditions. Following the collection’s runway debut at Kyoto’s historic To-ji Temple, the campaign unfolds as a poetic continuation of this journey. Captured through the lens of longtime collaborator Yuriko Takagi, the campaign unfolds as a graceful, dreamlike narrative—deeply evocative of Dior's enduring spirit.
Set within an ethereal landscape where fantasy and reality appear to merge, Takagi’s images play with mirrors, shifting perspectives, and layered reflections. Dior’s silhouettes are transformed into fleeting visions—ephemeral yet grounded—expressing Chiuri’s ongoing exploration of femininity as a balance of power, delicacy, and emotional nuance.
The campaign showcases the collection’s hallmark pieces, including reinterpretations of the traditional kimono jacket. Cut in generous, enveloping lines and adorned with botanical motifs that seem delicately sketched onto silk, these designs speak to a harmonious fusion of Japanese savoir-faire and French couture. The same hand-drawn garden patterns appear on long tunic dresses, hemmed with subtle fringing that moves in sync with the body, conjuring the quiet rhythm of nature.
Transparency effects, soft gradients, and golden embroidery reminiscent of precious prints lend select looks a subdued opulence. Even the iconic Dior Book Tote has been reimagined for the season—its structure softened by the same mesmerizing floral motifs, echoing the campaign’s recurring themes of transformation and timeless beauty.
Through this campaign, Chiuri and Takagi offer more than a celebration of craft: they present a tribute to the shared artistic pursuit of capturing beauty. Framed by Dior’s deep-rooted connection to Japan, the Fall 2025 campaign becomes a meditation on elegance, cultural exchange, and the enduring power of couture to transcend borders.
