Dior announces opening a new Dior Men Winter 2022 Pop-up on the iconic Rodeo Drive in Beverly Hills, California. The men’s winter 2022 collection designed by Dior’s Kim Jones can be seen on Rain here.
Upon entering, shoppers experience a dreamy Parisian setting on the famous Alexandre III bridge. This location is one in a series of openings globally, including an installation at Dior’s New York Flagship boutique on 5th Avenue. The Rodeo Drive Pop-Up is one of a series of pop-up unveilings worldwide, including an installation at Dior’s New York Flagship boutique on 5th Avenue.
The iconic Pegasus sculpture created using a 3D printer to capture even the most minor details and then finished with gold leaf is featured exclusively at the Beverly Hills location. Lights in the entry tunnel and inside the bridge will flicker on and off. Completing the setting walls will feature imagery of the Parisian skyline alongside a curved LED screen showing the Winter 22 campaign video.
The Beverly Hills Pop-up on Rodeo Drive is now open through September 19th, 2022.