Shaped by a Pop philosophy, the Dior Fall 2021 line by Maria Grazia Chiuri is inspired notably by the spirit of Marco Lodola’s New Futurism. Prolonging this dialogue, the Italian artist created an exclusive scenography for the Dior store at Saks Fifth Avenue in New York City. It is a unique event* for the iconic address, whose imposing façade, display windows and various other spaces dedicated to the House were reinterpreted according to the collection’s colors and codes, combining creative freedom and joie de vivre.
The Dior Fall 2021 takeover is now discoverable at Saks Fifth Avenue New York through May 26th, 2021.