Kim Jones unveils the new Dior Men Summer 2023 campaign through a scenic film and stills.
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Campaign Notes
Echoing the show's scenography – a dreamlike meander from the Normandy coast to the Sussex countryside – the pictures reveal an enchanting setting that evokes both the avant-garde imagination of the Bloomsbury group and the founding couturier’s passion for nature. In a profusion of wild flowers – reminiscent of the luxuriant style of English gardens – the looks combine the rigor of tailoring with the functionality of outdoor wear.
The iconic oblique suit is reinvented in a casual version, adorned with a buttoning placket or completed with a detachable lapel revisiting suit sleeves. Exalting the link between art and fashion, Duncan Grant's work inspires new forms of elegance and is featured on pieces from the sportswear wardrobe. A plural ode to freedom, celebrating the different facets of Dior's menswear identity, where heritage, modernity, and adventure come together.
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