DIOR Unveils a High Octane Lifestyle Capsule from Formula 1 Champion, Lewis Hamilton
July 22, 2024
In a thrilling moment of high-octane style and conscious luxury, Formula 1 legend Lewis Hamilton has teamed up with Dior Men’s Artistic Director Kim Jones to create a mind-bending winter capsule collection.
Hamilton and Jones: A Dream Team
When two exemplary talents come together, magic happens. Hamilton, known for his exceptional skill on the track, brings his unique perspective to the world of high fashion. ‘Working with Kim and the talented team at Dior has been a dream,’ Hamilton shares.
African Roots Meets Parisian Ateliers
Weaving Hamilton’s African heritage with Dior’s legendary savoir-faire, the collection features tweeds cut and finished with boxy, contemporary tailoring. Many pieces showcase a psychedelic embrace, with even the Dior logo getting a mind-bending twist. Color-block puffers and ski wear ensure a perfect fit for the slopes, while sneakers receive a special treatment with a wider and weighty look. Knitwear shines with intricate weaves, ranging from chunky to light, perfect for après-ski or the chairlift. Ski goggles, boards, and helmets all receive the Hamilton x Dior treatment.
Sustainability: The New Luxury
In an era where consciousness is key, Hamilton and Jones have placed sustainability at the center of the capsule. Organic textiles and recycled materials exemplify that luxury and responsibility can coexist beautifully.
Accessories That Make a Statement
The devil is in the details, and this collection’s accessories are positively divine. From high-tech protective gear to custom snowboards from Swiss Factory 9, every piece is a perfect blend of form and function. The new B44 Blade shoe silhouette and the Dior Zipped Backpack are set to become instant classics, marrying practicality with undeniable style.
A Global Vision, A Personal Touch
This collection is rich with Hamilton’s meteoric rise to the pinnacle of global sports, reflecting Jones’ visionary and collaborative approach to luxury. Whether you’re headed for the slopes this winter or just up for a conscious adventure, do it with Dior in its unabashedly stylish Lifestyle Capsule. Stay tuned—the collection officially drops on October 17, 2024.
