Following the previous Icons campaign, DIOR Men’s has revealed its latest iteration for the DIOR Icons Capsule collection, once again featuring brand ambassador Robert Pattinson. This new campaign, shot by renowned photographer Alasdair McLellan, showcases what the House describes as an "ultra-desirable neo-wardrobe for men" that redefines masculine identity through timeless designs and exceptional craftsmanship.
Creative Director Kim Jones continues to push the boundaries of men's fashion, presenting a collection that seamlessly blends past, present, and future. The Icons Capsule transforms archetypal menswear pieces into extraordinary creations, distinguished by their pure lines, refined shapes, and subtle details that embody the Maison’s commitment to excellence and traditional savoir-faire.
The campaign imagery, art directed by Ronnie Cooke Newhouse, presents Pattinson in a series of striking poses against a neutral backdrop. The actor is seen wearing a range of pieces that epitomize the collection's aesthetic: wide-leg trousers paired with long, structured coats — a modern interpretation of the businessman's uniform — and luxurious cashmere sweaters layered over Sea Island cotton T-shirts, showcasing DIOR’s penchant for fine materials.
Standout pieces from the collection include the utilitarian cotton and cashmere Icons Jacket, the cotton and silk Harrington Jacket, a cashmere-Jersey Sweater Vest to layer over dress shirts and silk and cashmere navy Trousers for an elevated touch. The line also features oversized, boxy blazers and trenches, as well as fitted jackets with large side pockets for added utility. This diverse range demonstrates DIOR's ability to evolve menswear staples from the ordinary to the extraordinary.
The accessories line complements the collection's upscale persona, featuring backpacks and weekender bags crafted in the new Gravity leather, available in sophisticated black, beige, and khaki. These pieces, along with the collection's bulky dress shoes and the iconic B33 Sneakers, offer a perfect balance of assertiveness and relaxed style for the modern man.
Stylist Melanie Ward curated the looks, while makeup artist Lynsey Alexander and hair stylist Anthony Turner contributed to Pattinson's refined appearance. Set designer Alex Bock created a minimalist backdrop that allows the clothing to take center stage, emphasizing the collection's subtle yet impactful design philosophy.
This campaign represents a convergence of simplicity and sophistication, embodying the quintessential DIOR style. It showcases the Maison's commitment to blending heritage with contemporary design, offering a versatile and refined wardrobe for the discerning gentleman.
The Icons Capsule collection is now available in stores and online, promising to make a significant impact in the world of luxury menswear. As DIOR continues to redefine masculine elegance, this campaign stands as a testament to the brand's enduring influence and innovation in high fashion.
