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Dior Unveils The Vertical Toujours Bag for 2025

DIOR CRUISE 2025 TOUJOURS Vertical Bag

Just days into the new year, the house ofDioris rewriting the rules of luxury handbags for 2025, unveiling a revolutionary iteration of its beloved bag: theVertical Toujours. This architectural reimagining, launched yesterday worldwide, transforms the classic silhouette into a contemporary masterpiece.

Upon first glance the vertical stance commands attention but it's the ingeniousCDclasp that truly distinguishes this new edition. The design achieves what few luxury bags manage: a perfect balance between functionality and refined aesthetics. With its adjustable, removable strap and rounded handles, theVertical Toujoursadapts effortlessly from sophisticated hand-held moments to relaxed shoulder wear.

The bag's surface tells a story in quilted leather, featuring the house's signature macrocannage motif, embodyingDior's legendary attention to detail. Each stitch creates a geometric symphony that catches light and shadow, while the"D, I, O, R"charms dance at the closure, a playful nod to Christian Dior's personal penchant for lucky talismans.Maria Grazia Chiuri's vision for theVertical Toujoursdemonstrates her gift for reinterpretingDior's robust archives while propelling the house firmly into the future.

Available in two sizes, the bag offers a carefully curated color palette: the medium version comes in timeless black and powder beige, while the small format introduces four fresh hues - candy light pink, latte Dior, ivory, and grey stone - each one capturing a different facet of contemporary luxury.

What sets this bag apart is its versatility. TheVertical Toujoursfeels thoroughly modern - equally at home during a weekend brunch or an evening soirée. The structured silhouette maintains its elegance whether packed for travel or carried about town, proving that true luxury lies in adaptability. This latest interpretation of theToujoursline represents more than just a seasonal offering; it embodies the Ateliers' creative passion and technical mastery. Through this design,Diorcontinues to demonstrate why it remains at the forefront of luxury innovation.

Experience the vertical Toujours now available in Dior boutiques and onDior.com.