Courrèges takes us on a visual journey, a captivating road trip filled with self-exploration and subversion, as seen in their Men's and Women's pre-collection for Spring-Summer 2024. Inspired by the allure of cinema, this collection tells a storied tale that pushes the boundaries of Courrèges' iconic aesthetic while embracing the spirit of emancipation.
A Step Beyond Rediscovering the 'Coming of Age'
Departing from college-wear confines, Courrèges ventures into the realm of 'coming-of-age transformations. This season's narrative expands upon classic themes, delving deeper into the essence of self-discovery and liberation. It's an archeology of the future, where the open road beckons and Courrèges propels its identity forward. A sun-washed billboard along the highway declares, "Let's get away from it all," setting the stage for the collection's exploration.
Nicolas Di Felice sets the tone by reimagining university favorites for contemporary youth. Pin-striped mini-skirts and suit pants take on a twist, with seams that evoke the nonchalant folds of knotted beach towels. Micro Oxford checks and strapped campus tees become the mascots of a defiant wardrobe. The rallying sign "#40" represents Courrèges' historic studio address, symbolizing the team's ambitions and unity.
A Subversion of Tradition: On-the-Road Details
Progressively, the collection reveals on-the-road influences that disrupt the proper lines of varsity-inspired outfits. A boxy wrap-over jacket and vinyl micro-shorts embrace a fetishistic edge with leather straps and silver hardware. Neck harnesses and casually draped jackets over shoulder bags prepare the body for the desert heat, embodying the spirit of rebellion.
Unveiling the Quest: Accessories and New-Age Circumstances
As the journey unfolds, the necessary accessories of a quest come to life. Go-go boots are zipped and strapped to the thigh, exuding an irresistible allure. Finger belts yearn to be unraveled while overblown Bowling bags and crystal-clear sunglasses reach for the sky. Hedonistic togas in slouchy organic cotton create a New-Age aesthetic, cloaking the body in open-work knit. Cotton gabardine parkas, biker jackets, and scuba pants redefine the desert vernacular, exuding unconventional yet pure energy. Faux-agate pendants in colored resin and palladium steel serve as totems for the tribe in the making. Geometric intersections in dresses and skirts echo the House's logo, harmonizing everything together.
Courrèges continues to redefine boundaries, inviting us on a cinematic journey that challenges norms and celebrates individuality. This collection serves as a testament to the brand's visionary spirit, pushing the limits of fashion while embracing the allure of the open road. courreges.com
