Runway

Discover the Enchanting Journey: Ernest W. Baker Spring Summer 2024 Collection Takes to a Magical Wonderland

June 24, 2023

Ines and Reid draw inspiration from childhood family summer vacations for the Ernest W. Baker Spring Summer 2024 collection. Memories of cherished moments with loved ones, oscillating between fantasy and reality, shape a surreal and timeless collection that takes us on an imagined fantasy holiday.

Ernest W. Baker SS24, Look 25

A Voyage of Lightness

Otherworldly Summer Vibes The collection exudes a refined yet refreshing aesthetic, building upon the brand's codes. Vacation staples like pool slide sandals and hotel towels receive updates, while jewelry layering adds a touch of irony inspired by peacocking vacationers.

Colors of Dreams

Evoking Summer Hues Pink and purple blend on a lapel-less blazer, channeling a minimalist 80s vibe. Snakeskin boucle and spider embroidery reference nocturnal insects encountered on tropical getaways, enhancing the surreal atmosphere.

Ernest W. Baker SS24, Look 13
Ernest W. Baker SS24, Look 13

Challenging Conventions

Redefining Holiday Stereotypes Fireworks find new life in gold stud appliqués on leather jackets, shorts, and bags. A gold payette embroidered suit paired with a black and gold hemp boucle vest evokes the magic of stargazing nights.

Retro Futurism Reimagined

Transforming Vinyl Sofa Covers Repurposed vinyl sofa covers from the 70s are transformed into garments and accessories, embracing the brand's retro futuristic identity and commitment to sustainability.

Ernest W. Baker SS24
Ernest W. Baker SS24, Look 21

Unveiling the Complexity of Memories

The collection delves into the complexity of memories, suggesting that reimagining the past may be more alluring than the original experiences themselves. It prompts reflection on rewriting personal narratives.

The Spring Summer 2024 collection intertwines childhood nostalgia with imaginative fantasy. With its lightness, refined aesthetics, captivating colors, and daring reinterpretations, it invites us to embark on a transcendent journey where cherished memories merge with our creative spirit. ernest-w-baker.com