The Fabulous World of Dior
As the holiday season approaches, Dior has created The Fabulous World of Dior, a spectacular presentation illuminating the hallowed halls of the legendary Harrods department store. An exceptional event combining the charm of the English spirit with French luxury and art de vivre refinement.
A fervent admirer of England, from 1953 Christian Dior developed a powerful and unbreakable bond with Harrods, London’s epicenter of British elegance. This story, beginning with Harrods’ earliest singular branded boutique, has continued to grow through exclusive collaborations and is now enriched by a new chapter, unique in its scope and creative daring, inspired by the magic of Christmas.
From November 10 to January 3, 2023, the façade of the Brompton Road edifice will be adorned with a monumental installation aglow with a play of light radiantly showcasing Dior’s fundamental references as reinterpreted by artist Pietro Ruffo for the Dior cruise 2023 collection. The compass rose, lucky stars, and scintillating flowers will guide visitors along the historic window displays – a captivating attraction that draws people from all over the world, transformed and brought to life by a fantastic gingerbread tableau. A journey that stretches the limits of the imagination, exploring the House’s different worlds and symbols, from fashion to beauty.
In the heart of this prestigious venue, a thousand fascinating surprises and animated decors, enhanced by gourmet treats, await customers. Two dreamlike pop-ups – an ode to Monsieur Dior’s attachment to the celebration of Christmas and the art of cherishing loved ones – along with a Café specially conceived for the occasion, and even a truly immersive exhibition that plays with proportions to enchant the senses, promise unforgettable moments of joy and sharing.
A magical invitation that combines the boldness and heritage of the two Houses, united more than ever by a quest for excellence and the desire to keep the Dior dream alive.
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