Donner teams up with New York fashion label Private Policy to celebrate music

September 28, 2022

Donner X Private Policy

Donner, the manufacturer of musical instruments favored by Gen-Z, teamed up with New York fashion label, Private Policy for their spring summer 2023 New York Fashion Week show. Shown at the iconic Firehouse, Engine Company 31 venue, models walked the runway with Donner's DST-400 Seeker Series Electric Guitars and its DST-152 Seeker Series Electric Guitars. The theme of the show centered around 'Peace & Love,' core values of both Donner and Private Policy.

Private Policy show look with electric guitar DST-152. Photo credit: David Smith

Music and fashion collide

For Private Policy, fashion is intimately connected to music culture. Donner's participation in this show has the potential to bring the Private Policy theme around "Peace & Love" alive.

In addition to models walking the show, the NYFW event also featured Donner's musical instruments in a band setup, including the DJP-1000 Semi Hollow Jazz Guitar with vintage sunburn finish and the HUSH-I Silent Guitar with a revolutionary design.

Private Policy show look with electric guitar DST-400. Photo credit: Guanyu Liu

Rocker sensibility

We are so honored to team with Private Policy on their NYFW show. Private Policy is a young, inventive and passionate brand, just like Donner, which made this partnership seamless.

Amber Xu, senior marketing manager for Donner

When we designed the collection, we had the rocker look in mind, effortless and full of attitude, and bringing that free spirit to our interpretation for today. Therefore, it’s perfect that we can partner with Donner and have not only electric guitars on the runway, but also a full band setup for guests to play. It will be a true music and fashion party.

Siying Qu of Private Policy

Privacy Policy's show channels 1990s rock culture, which will be displayed in the brand's spring summer 2023 season of clothing, creating a seamless integration between the Private Policy collection and Donner's electric guitars. Donner's participation in this show has the potential to bring the Private Policy theme of "Peace & Love" back to its roots.    

Private Policy show look with electric guitar DST-152. Photo credit: Guanyu Liu

About Donner

Since 2012, Donner has been committed to creating innovative, enjoyable, and aesthetically pleasing musical instruments for entry-level and advanced musicians. This commitment drove Donner to pioneer its mini pedals, which have brought the joy of musical performance to people worldwide. Relying on a strong R&D team, Donner's musical instruments deliver the musicians' reflections, ideas, and values.

About Private Policy

PRIVATE POLICY is a New York-based inclusive brand dedicated to bringing the New York rebellious style and fierce free spirit to the world. Our design process is modeled after newspaper outlets by focusing on one social-political topic each season, such as bringing awareness to enslaved fishermen issues in the SS17 collection, discussing human's relationship with money in FW19, and uncovering the dark side of American Big Pharma in FW20. With sustainability as the constant pursuit, we believe fashion is our outlet to express diversity, build community and inspire meaningful conversations. We design for people who heart fashion and mind the world.

The creative directors, Haoran Li and Siying Qu, are nominated as Fashion Group International Rising Star, listed on Forbes China 30 under 30, winners of the GQ China Present award, became finalists of CFDA / VOGUE Fashion Fund in 2019, and recently were announced the winners of Lane Crawford Global Creative Callout 2020.