dunhill Defines Luxury Living for the Modern Gentleman in Spring-Summer 2025 Campaign
January 10, 2025
dunhill, the venerable British luxury menswear House, unveils its Spring-Summer 2025 campaign as the first chapter of a broader narrative celebrating the modern gentleman's lifestyle. Shot against the ornate architectural backdrop of London's St. James's district by photographer Luis Alberto Rodriguez, the campaign presents an intimate portrait of contemporary masculine elegance through a distinguished cast including Shaun Dewet, Jino Chun, Quentin Demeester, and Stan Taylor.
The new Century collection represents dunhill's pinnacle of leather craftsmanship. This sophisticated range pays homage to the House's century-long heritage, featuring hardware inspired by the iconic Rollagas lighter. The collection offers practical luxury through minimal briefcases and totes in three sizes, complemented by a generous holdall designed for refined travel.
Creative Director Simon Holloway's vision manifests in the collection's tailoring. The signature Bourdon suit appears in both single and double-breasted iterations, crafted in pale and mid-grey tropical wool from prestigious Somerset and Yorkshire mills—affirming dunhill's commitment to British artisanal excellence.
Acknowledging London's capricious climate, the collection presents transitional outerwear. A beige merino wool double-breasted trench coat reinterprets traditional business attire with a relaxed silhouette and suede-trimmed collar. The innovative wool whipcord topcoat provides protection against the elements while maintaining elegance, while a whiskey suede Trail jacket offers a refined casual alternative.
Holloway's vision for dunhill continues to evolve a framework that adapts to any occasion while maintaining unwavering sophistication. This first chapter, titled "Town," demonstrates a masterful understanding of urban living, presenting a wardrobe that tackles daily life with style, clarity, and confidence—hallmarks of the dunhill gentleman's approach to dress.
The campaign's visual narrative, styled by Tom Guinness, creates a dialogue between London's classical architecture and contemporary menswear, capturing the essence of British luxury where heritage and innovation coexist in perfect harmony.
