dunhill, the venerable British luxury menswear House, unveils itsSpring-Summer 2025campaign as the first chapter of a broader narrative celebrating the modern gentleman's lifestyle. Shot against the ornate architectural backdrop of London's St. James's district by photographerLuis Alberto Rodriguez, the campaign presents an intimate portrait of contemporary masculine elegance through a distinguished cast includingShaun Dewet,Jino Chun,Quentin Demeester, andStan Taylor.
The newCenturycollection represents dunhill's pinnacle of leather craftsmanship. This sophisticated range pays homage to the House's century-long heritage, featuring hardware inspired by the iconicRollagas lighter. The collection offers practical luxury through minimal briefcases and totes in three sizes, complemented by a generous holdall designed for refined travel.
Creative DirectorSimon Holloway's vision manifests in the collection's tailoring. The signatureBourdon suitappears in both single and double-breasted iterations, crafted in pale and mid-grey tropical wool from prestigious Somerset and Yorkshire mills—affirmingdunhill's commitment to British artisanal excellence.
Acknowledging London's capricious climate, the collection presents transitional outerwear. A beige merino wool double-breastedtrench coatreinterprets traditional business attire with a relaxed silhouette and suede-trimmed collar. The innovative woolwhipcord topcoatprovides protection against the elements while maintaining elegance, while a whiskey suedeTrail jacketoffers a refined casual alternative.
Holloway's vision fordunhillcontinues to evolve a framework that adapts to any occasion while maintaining unwavering sophistication. This first chapter, titled "Town," demonstrates a masterful understanding of urban living, presenting a wardrobe that tackles daily life with style, clarity, and confidence—hallmarks of the dunhill gentleman's approach to dress.
The campaign's visual narrative, styled byTom Guinness, creates a dialogue between London's classical architecture and contemporary menswear, capturing the essence of British luxury where heritage and innovation coexist in perfect harmony.