Dunhill’s Autumn Winter 2024 collection is a masterclass in the art of dressing. Under the visionary guidance of Creative Director Simon Holloway, the iconic British brand has woven a campaign narrative that is as rich and layered as the fabrics in the collection. This season, Dunhill invites us into a world of British elegance and sartorial sophistication.
The Setting: A Mayfair Masterpiece
Against the backdrop of a grand London townhouse, the collection unfolds. The decadent interiors and familiar exterior architecture serve as characters in their own right, filled with tales of heritage and refinement. It’s within these walls that the Dunhill connoisseur’s approach to curation comes to life, creating an atmosphere of timeless luxury.
The Wardrobe: Tailoring Takes Center Stage
At the heart of every collection lies Dunhill’s impeccable tailoring. The new Bourdon silhouette, a nod to the iconic Bourdon House flagship, redefines the classic suit with a contemporary edge. Fabrics sourced exclusively from heritage mills in Yorkshire, Sussex, and Somerset speak to the brand’s dedication to British craftsmanship.
Outerwear: The Car Coat Reimagined
The car coat, a Dunhill signature, takes on new life this season. More than just a garment, it’s a portrayal of over 130 years of heritage, reimagined for the modern man. Each piece embodies the brand’s expertise in marrying form with function, offering practicality without compromising on style.
Evening Wear: Louche Formality
As day turns to night, Dunhill’s eveningwear offerings shine. Supima velvet suits and sophisticated three-piece tuxedos evoke a sense of louche formality that’s both timeless and thoroughly modern. It’s in these pieces that the true artistry of Dunhill’s bespoke atelier comes to the fore, capturing the essence of understated elegance.
Accessories: The Devil in the Details
The Eltham Lock collection, inspired by British executive style and a century of archive lock designs, showcases Dunhill’s unparalleled expertise in leathercraft. But it’s the extraordinary gifts and games selection that truly captures the imagination. A leather and metal chess set and polished silver nesting dolls that reveal a Unique Barley lighter speak to a legacy of luxurious objects infused with joy and pleasure.
The Future: A New Chapter in Storytelling
In a bold move, Dunhill is rewriting the rules of fashion campaigns. The Autumn Winter 2024 collection will unfold in four chapters, each aligning with product drops and catering to the discerning Dunhill client’s approach to building a refined, timeless wardrobe.
As we step into Dunhill’s world this season, we’re witnessing a collection filled with British elegance. It’s a reminder that in the right hands, fashion isn’t just about clothes – it’s about crafting a lifestyle, one measured stitch at a time.