Ermenegildo Zegna presents the spring/summer 2020 collection in Milan. Anchored by a sophisticated and soft color pallet, this collection explores a whimsical twist to modern suiting and sportswear. Playful graphics that recall minimalist and cubist art gestures layer in tonal color blocks while elegant sportswear pieces debut in bright, confident hues. As always, Zegna delivers some of the finest fabrics re-imagined for the new modern man who doesn’t hesitate to show off some personality through a fun and elegant wardrobe. Some of our favorite looks include an iridescent unstructured suit and a beige and black pattern that recalls the sophisticated compositions of the cubist artist, Georges Braque. With this collection, it’s apparent Zegna is at the forefront of redefining menswear through innovative and artful designs and tailoring. See exclusive backstage images and intricate details of the collection and accessories below – exclusive to RAIN.
“The Ermenegildo Zegna XXX Fashion Show was in the site that once housed Area Falck, which turned into a metropolitan wasteland over the years. It will soon be transformed into a hub for health & science along with parks and residential areas, gaining a new continuity with the city, reverting from waste to opportunity. It is the same philosophy Ermenegildo Zegna is applying to textile resources, with the commitment to continue to create new fabrics from existing ones and the same drive applies to re-thinking tailoring for the modern world.
The #UseTheExisiting mindset is the brand’s commitment to use more wool and technical fabrics developed by the Zegna textile division with innovative processes from pre-existing sources.
Tonight, we had the pleasure to host renowned celebrities including Academy Award winner, Mahershala Ali, Chinese singer Wang Ziyi, actor, model and entrepreneur Quincy Taylor Brown, international actors Ben Hardy, Daniel Brühl, Mena Massoud, Riz Ahmed, Nine Naphat, Jorge Lopez and Will Poulter, football player Victor Cruz, American model Shaun Ross, model and actress Joan Smalls, actress and model Karrueche Tran, model Toni Garrn.”
Runway images, courtesy of Zegna. Backstage images, Benoit Auguste for RAIN Magazine.
