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The eve of his first anniversary at Etro called for a celebration of Marco De Vincenzo. As the creative director, he has been tasked with striking the delicate balance between Etro’s established codes and his distinct aesthetic. De Vincenzo reflects on the challenges, triumphs, and lessons learned a year into his tenure.
Marco De Vincenzo
From the outset, De Vincenzo’s role encompassed overseeing the women’s, men’s, and home collections at Etro, allowing for a unique cross-pollination of ideas. This multidimensional approach has brought a sense of fluidity to his creative process, with each collection influencing and inspiring the others. Embracing this dynamic environment, De Vincenzo told WWD, “I like to work on all of them simultaneously; it makes everything more fluid.”
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Resort 2024
In the resort collection, De Vincenzo aimed to synthesize the House codes with his design approach, presenting looks that juxtapose the distinct characteristics of each. Feminine knit dresses adorned with plunging V-necklines and graphic color block motifs showcase De Vincenzo’s signature style, while tapestry-like patterns on denim separate and asymmetric frocks pay homage to Etro’s visual opulence.
Throughout his tenure, De Vincenzo has remained committed to simplifying silhouettes and ensuring the easy readability of looks. This dedication is evident in the collection, emphasizing relaxed fits and fabrications that prioritize comfort without compromising style. Printed boho maxi dresses in airy cotton muslin and fluid jersey frocks offer unrestricted movement, while tonal patterns provide a more understated interpretation of Etro’s opulent world.
![Etro, Resort 2024](https://static.rain-mag.com/2023/06/ETRO_RESORT-24_-36-1600x2400.jpeg)
A Rich Tapestry of Codes
A notable aspect of De Vincenzo’s creative direction is his appreciation for Etro’s rich tapestry of codes and inspiration. He acknowledges that the brand possesses a wealth of ideas.
De Vincenzos balances Etro’s romantic, exotic, and decorative character and his design principles of structure, dynamism, and graphic elements. By toning down the vibrancy of archival prints and introducing plain saturated colors and pastels, De Vincenzo creates a sense of laid-back minimalism that resonates with the current fashion climate.
The result is a collection that offers inventive yet wearable styles, including lounge pants, roomy jumpsuits, and oxford poplin blouses with poet sleeves. Explore the entire collection below and on etro.com.
Etro Resort 2024
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