Text: Sophie Marie Rendon
Etro’s Spring-Summer 2025 collection, unveiled in Milan, marked a compelling evolution under the creative vision of Marco De Vincenzo. The runway, adorned with towering cast-iron and concrete agaves, served as a poignant metaphor for rebirth, reflecting the plant’s unique life cycle of blooming spectacularly before yielding new growth. De Vincenzo’s Sicilian roots resonate throughout the collection, infusing it with a deep sense of place and emotion.
This season, De Vincenzo leans into a celebration of maximalism, showcasing a riot of saturated colors and oversized floral prints that radiate joy. The silhouettes flow with sensuous fluidity, echoing the graceful movements of flamenco dancers. Intricate lace, embroidery, and sheer fabrics create a rich tapestry of textures that are visually arresting and opulent.
The energy of the show was palpable, electrified by a powerful live performance from Sardinian musician Daniela Pes. Her fusion of electronic and traditional sounds added an emotional depth to the experience, perfectly aligning with the themes of sensuality and femininity at the heart of the collection.
De Vincenzo’s fearless approach to layering is a revelation. Picture cropped hoodies paired with flowing skirts and diaphanous biker shorts layered under vibrantly embroidered dresses. This blend of casual and high fashion encapsulates the spirit of the modern Etro woman—confident, adventurous, and ready to express herself in myriad ways.
Moreover, the collection pays homage to Etro’s rich archives while presenting familiar elements in fresh contexts. Expect to see meticulously crafted pieces, from gossamer-flocked velvet skirts to structured outerwear adorned with unique beading. This thoughtful nod to the past, combined with a forward-looking perspective, ensures that the collection remains relevant and inspiring.
The bold use of color and print stands out, with floral motifs bursting against vivid backgrounds. Accessories are equally striking, featuring oversized hats and statement bags that enhance the overall aesthetic, ensuring every look feels complete and thoughtfully styled.
Ultimately, Etro’s Spring-Summer 2025 collection is a captivating exploration of identity and self-expression. Marco De Vincenzo has successfully positioned Etro as a go-to destination for those seeking a luxurious yet liberating wardrobe, reminding us that fashion is, at its best, an expression of who we are—colorful, complex, and ever-evolving. This collection invites wearers to embrace their unique styles, making it a vibrant celebration of life and creativity.