Experience Luxury at its finest: AMIRI Unveils Newly Renovated Rodeo Drive Boutique with Exclusive Collections
June 17, 2023
AMIRI announces the highly anticipated reopening of its Rodeo flagship store. Following extensive renovations, the Los Angeles-based store has undergone a remarkable transformation, showcasing the evolution and vision of AMIRI.
AMIRI Rodeo
With a keen focus on providing an immersive experience, the newly expanded AMIRI Rodeo store spans an impressive 4,300 square feet, allowing ample space to display the brand's diverse range of collections, including menswear, womenswear, children's wear, footwear, and accessories. Spearheaded by Founder and Creative Director Mike Amiri, the store's redesign was brought to life through a collaborative effort with Paris-based design studio NOCOD and US design firm Two One Two Design.
Dialogue Between Fashion and Art
Stepping into the AMIRI Rodeo store is like entering a contemporary art gallery that harmoniously blends with the vibrant Californian art scene surrounding the brand's downtown studio. In addition to the captivating fashion offerings, the store serves as a curated space for art installations, presenting a two-way dialogue between fashion and art. Mike Amiri's curated selection of artworks, both rotating and permanent, establishes a strong connection with the creative community, featuring works such as "A Brand New World #1" by LA-based artist Wes Lang and "Instrument Frame Drag" by California-born artist Jason Revok, which perfectly align with AMIRI's contemporary craftsmanship.
The Essense of California
Situated on the iconic Rodeo Drive, the store's design encapsulates the essence of California through its light tones and incorporation of local materials and finishes. The concept embraces sculptural modernism, with white plaster walls and high ceilings that create an inviting and spacious atmosphere. Skylights allow the natural hues of the Los Angeles sun to fill the store, while the textured travertine plaster façade, handcrafted by local artisans, pays homage to the rich design heritage of the region. The lounge spaces within the store feature carefully selected soft furnishings sourced from local craftspeople and manufacturers, further strengthening the brand's commitment to the local community.
Mike Amiri, Founder and Creative Director, expressed his excitement about the newly renovated Rodeo store, stating, "The store's innovative design exemplifies our dedication to craftsmanship and modernity, while fostering a sense of community and creativity unique to AMIRI." In addition to the extensive range of menswear, womenswear, children's wear, accessories, and leather goods, the AMIRI Rodeo store offers an exclusive limited-edition capsule collection that can only be found at this flagship location.
The grand reopening of the AMIRI Rodeo store showcases the brand's distinctive style and commitment to pushing boundaries within the fashion industry. This captivating destination seamlessly combines fashion and art, creating a haven for those seeking contemporary design and immersive experiences. amiri.com
AMIRI Rodeo Drive
461 N Rodeo Drive, Beverly Hills, CA 90210
Monday to Saturday, 10:00 am to 6:00 pm
Sundays from 12:00 pm to 5:00 pm
