Exploring Parisian Rooftops with Études N°23 for SS24

June 22, 2023

Études, the avant-garde fashion label, concludes its triptych dedicated to Paris by taking us to the city's rooftops. This season, the brand embraces a new space-time, offering a radical way of experiencing reality. In the fading light of "CRÉPUSCULE," the collection's name, Études, invites us to explore Parisian rooftops as the boundary between day and night blurs. In these elevated spaces, a sense of liberation and clandestinity emerges, distancing us from the ordinary and inviting a heightened sensory experience.

Études N°23 SS24, Look 11
Études N°23 SS24, Look 11

Deconstructing the Stereotypes

Études' Vision of Parisian Rooftops Jérémie Egry, Aurélien Arbet, and José Lamali, the creative trio behind Études, redefine the image of Parisian rooftops through their unique perspective. Drawing inspiration from gabber culture, skateboarding, and soft tailoring, Études blurs the lines between structure and movement, workwear and streetwear. This season, the collection merges tailored elegance with functional allure, combining outdoor influences with sophisticated details. Bombers transform into jumpsuits, jackets, and trench coats with gathered sleeves, while wide nylon multi-pocket pants complement oversized jackets and double-breasted coats. A juxtaposition of a technical-outdoor harness and an upgraded silk tracksuit adds an unexpected twist.

Messages and Sublimable Images

Graffiti, Street, and Technoculture Études infuse the collection with messages and enigmatic phrases such as "Exit," "Insomnia," and "High," reminiscent of graffiti and street culture. The intriguing phrase "La Nuit Dort le Jour" ("Night slumbers during the day") adds an element of mystery. Sublimable images enrich the collection, with an alien B-boy and a flaming manga figure referencing Paris' architectural motifs. The iconic "E" of Études appears scratched like a motocross logo, while barbed wire symbolizes the forbidden and the risky.

Études N°23 SS24, Look 36
Études N°23 SS24, Look 36

A Colorful Narrative: From Dusk Till Dawn

The color palette of Études' Spring Summer 2024 collection takes us on a journey from dusk till dawn. Pigeon blue, zinc, and charcoal grays evoke the twilight hours, gradually giving way to black and navy hues reminiscent of a deep night. An orange glow emerges as dawn breaks, adding vibrancy and signaling a new day. Ivory and khaki come together in a mottled, pixelated print that resembles graffiti fog, adorning workwear jackets and pants. Textural effects, such as worn-out jeans and screen-printed jackets, further emphasize the passage of time.

A Collaboration with Julian Farade: Blending Art and Fashion

As a special collaboration, Études joins French artist Julian Farade, who creates exclusive drawings for the collection. Known for his chimerical bestiary, Farade reinterprets the world of Parisian rooftops with bird, chimney, and butterfly motifs, capturing the ephemeral beauty of twilight. His colorful and chaotic shapes adorn various pieces, including a denim jacket, baggy pants, and a shirt, adding an artistic touch to the collection.

Jérémie Egry, Aurélien Arbet, and José Lamali

The Spectacle

Études' Rooftop Show Études' Spring Summer 2024 show takes place on a rooftop parking lot in Paris' 18th arrondissement, with the iconic Montmartre as the backdrop. The show is accompanied by a live performance from DJ and techno music producer The Hacker, enhancing the atmosphere and bringing the collection to life.

In Études' latest collection, exploring Parisian rooftops becomes a transformative experience. With their distinct blend of style, craftsmanship, and conceptual vision, Études challenges conventional notions of fashion and invites us to reimagine the urban landscape.

By deconstructing stereotypes and infusing their designs with messages, sublimable images, and a captivating color narrative, Études create a collection that transcends boundaries. The brand's ability to seamlessly merge diverse influences, from street culture to soft tailoring, results in a harmonious juxtaposition that is thought-provoking and visually striking.

Through a collaboration with artist Julian Farade, Études blurs the lines between art and fashion, incorporating his imaginative drawings into their garments. This artistic partnership adds depth and complexity to the collection, elevating it beyond mere clothing and transforming it into wearable art.

Études' Spring Summer 2024 show, set against Paris' iconic skyline backdrop, captures the collection's essence. The rooftop location symbolizes the brand's desire to transcend boundaries, challenge perceptions, and offer a fresh perspective on the familiar. Accompanied by the pulsating beats of DJ and techno music producer The Hacker, the show immerses the audience in a multisensory experience that encapsulates the spirit of Études.

This collection is a testament to the brand's commitment to pushing boundaries, embracing artistic collaborations, and inspiring us to see the world through a new lens.