Jack McCollough and Lazaro Hernandez, the dynamic duo behind Proenza Schouler, are appointed as creative directors of Loewe, marking a new era for the Spanish luxury house.
By Fashion Editorial Staff
The announcement, made on March 28, signals a new chapter for the Spanish house, following Jonathan Anderson’s departure after an extraordinary 11-year tenure. McCollough and Hernandez will officially take the reins on April 7, relocating from New York to Paris, where Loewe’s creative offices are based. The designers also plan frequent visits to Madrid, where Loewe’s heritage as a leather-maker for the Spanish royal family began in 1846. At Loewe, the duo will oversee all creative aspects of the brand, including womenswear, menswear, leather goods, and accessories.
“We are incredibly honoured to join Loewe, a house whose values and mission align closely with our own,” McCollough and Hernandez said in a statement. “We look forward to working alongside its extraordinary teams and artisans, whose talent—under Jonathan Anderson’s exceptional direction—has shaped Loewe into the cultural force it is today. We extend our sincere gratitude to Bernard Arnault, Delphine Arnault, Sidney Toledano, and Pascale Lepoivre for entrusting us with this remarkable house’s next chapter.”
This strategic move by LVMH represents another significant reshuffling within the luxury conglomerate’s portfolio, following leadership changes at Givenchy and Fendi. Speculation around Anderson’s next move is also rife, with persistent rumors pointing to Dior. The transition comes at a crucial time for Loewe, which has been transformed into a cultural powerhouse under Anderson’s guidance, with reported annual revenues exceeding $1.5 billion.
Sidney Toledano, CEO of LVMH Fashion Group, praised McCollough and Hernandez for their “eclectic creativity and dedication to craft,” calling the duo “a natural choice” to guide Loewe’s evolution.
McCollough and Hernandez bring a unique American perspective, honed since founding Proenza Schouler in 2002. The pair established the brand as a downtown favorite, drawing inspiration from artists like Helen Frankenthaler, John Currin, filmmaker Harmony Korine, and singer Annie Lennox. While Proenza Schouler struggled to replicate the immense success of its PS1 bag, its subsequent collections featured sculptural, supple shapes such as ruched totes and crescent-moon wristlets.
At Loewe, they inherit Anderson’s legacy of eclectic innovation, which includes the celebrated Loewe Craft Prize and a presence at Salone del Mobile. This new platform offers them an unprecedented opportunity to amplify their creative vision on a global scale.
McCollough and Hernandez stepped down from Proenza Schouler in January but remain on its board. The brand is now led by CEO Shira Suveyke Snyder, who joined last October and is leading the search for a new creative director.
The appointment comes amid an electrifying season of creative transitions in luxury fashion, with expected debuts from Matthieu Blazy at Chanel, Demna at Gucci, Louise Trotter at Bottega Veneta, and Mark Howard Thomas at Carven for the Spring-Summer 2026 season.
As the fashion world eagerly awaits their Loewe debut in September, all eyes will be on McCollough and Hernandez as they balance the house’s 179-year heritage with their distinctive vision—an exciting challenge they seem more than prepared to embrace.