Fendace launches its first campaign

fendace campaign steven meisel

Versace by Fendi – Fendi by Versace, or Fendace for short, Kim Jones and Donatella Versace talk about the new campaign captured by photographer Steven Meisel.

Kim Jones

It’s a swap rather than a collaboration and, most of all, it is done out of friendship. It is the beauty of togetherness after time apart and a celebration of women who have inspired me so much.

Kim Jones, Artistic Director Fendi Couture and Womenswear

Donatella Versace

The Fendace campaign captures the same sense of friendship and energy we had when we were designing the collection. Kim is a visionary designer and innovator. To me, Fendace will always mean love.

Donatella Versace, Chief Creative Officer Versace
fendace campaign steven meisel

Fendace

A celebration of nightlife and fashion history, there’s plenty of fun to be had with Fendace.

“Welcome to the exclusive Fendace nightclub where fashion history is made, friendship is all-around, and there’s fun to be had. The car pulls-up, you step out. There’s distant music and people all around. You greet your friends with a flutter of air-kisses and walk straight to the front of the queue. What’s the passcode? Fendace, of course.”

The campaign features a glamorous cast of supermodels: Adut Akech, Amar Akway, Anja Rubik, Anok Yai, Imaan Hammam, and Lina Zhang.

Brand codes are swapped and celebrated among loud and emotive designs. Logoism is fully embraced.

“Styles like the Fendace Peekaboo and Baguette—that combines the iconic Fendibags silhouettes with Versace codes—and the Fendace La Medusa handbag where the Fendi FF logo meets Versace’s Medusa—are a clear statement of the collection’s intent to create unique designs with respect foreach fashion house at the core.”

Launching May 12, the collection will appear among global pop-ups and events. Finally, the collection will be partially available online at fendi.com and versace.com.

A selection of FEDANCE is below:

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