Fendi celebrates the ‘Baguette’ 25th Anniversary

September 13, 2022

Fendi showed a special runway show co-designed by Kim Jones, Silvia Venturnin Fendi, and Marc Jacobs in New York to celebrate the 25th Anniversary of the Fendi Baguette bag.

“It was a special day when I designed this bag; the stars aligned. The horoscope said it was a Fendi day.”

Silvia Venturini Fendi, Artistic Director of Accessories and Menswear, Fendi

I didn’t want to do a traditional ‘collection’ for the anniversary. Rather it’s a celebration of a time, of the moment the Baguette became famous. I relate that time to a sense of freedom in excess and fun – both qualities the Baguette possesses.

Kim Jones, Artistic Director of Womenswear, Fendi

I’ve got one word: Fendiroma. And it is one word! It is another land, this Fendiroma…
And I’ve got two words: The Baguette. It’s a bag – and I am never one to shy away from an iconic bag.

Marc Jacobs, Creative Director and Founder, Marc Jacobs

"At once interpretations and celebrations of the Baguette in this 25th Anniversary year, the collections of Kim Jones and Silvia Venturini Fendi at Fendi, Marc Jacobs, Tiffany & Co, Sarah Jessica Parker, and Porter pay tribute to the bag and the city in which its place in pop culture history was sealed – New York.

Taking inspiration from the object itself, a moment in time, as well as the spirit and geography of a place, the Baguette is realized in an assortment of ways, both in terms of clothing and accessories, reflecting the maker as much as the iconic item, while never neglecting the enjoyment and sense of celebration for the wearer.

In this rough-cut romance between uptown and downtown, luxury and utility, excess and reality, the Baguette, and the clothing and accessories it inspires are defined as a moment in history and part of a continuum with today. For Fendi, the essential utility of the bag becomes a multi-pocketed motif, migrating throughout the collection. The unmistakable Baguette dimensions made mini and micro pockets, appearing on parkas to gaiters, roving all over the body, covering gloves, hats, skirts, sweaters and, of course, the bag itself in one of its new iterations. In contrast and cohesion, a sense of hyper-luxe and glossy glamour pervades the collection – the Baguette is not entirely utilitarian. Those gaiters are made from silk satin, that parka shaved mink, or glossy leather; a stratification of sequins and biased cut silks are often layered beneath, adding a shimmer of art deco allure."

The 'Baguette' collection