FENDI Fall/Winter 2024 Women’s Campaign Looks to the Archives for Roman Sophistication

Channeling British subculture and Roman elegance, the FENDI Fall/Winter 2024-25 collection delves into the archives, unearthing inspiration from 1984—a pivotal year that saw British subcultures explode onto the global stage. The moment was felt globally, with influences from around the world while maintaining that quintessential British nonchalance. The new campaign features stars Vittoria Ceretti, Anok Yai, Lina Zhang, and Luiza Perote against sublime settings like the backdrop of the iconic statue of Nike.

Artistic Director Kim Jones’ collection blends the audacious spirit of London’s Blitz Kids and New Romantics with the sophistication of Roman style. The resulting wardrobe is both utilitarian and extravagant, simple yet theatrical—a portrait of the multifaceted FENDI woman.

Tailoring becomes emboldened by sinuous lines and rounded silhouettes crafted from rich, compact wools. Layered wool coats, casually tied and belted, evoke the ease of robes while maintaining structured elegance. It’s a nod to the way Silvia Venturini Fendi herself dresses—chic, utilitarian, and undeniably powerful.

In a brilliant play of textures, knitwear is inspired by innovation. Sleek, layered pieces in silk ribs offer a second-skin effect, while more rustic interventions pay homage to traditional British styles like Aran and Guernsey. It’s a celebration of craftsmanship that bridges continents and generations.

Jones’ genius lies in his ability to marry seemingly disparate elements. Utilitarian dresses, imbued with a ‘tailored flou’ sensibility, stand in contrast to diaphanous tulle and organza pieces. These ethereal creations, adorned with prints of Roman statuary or embroidered with disruptive dots, offer a poetic counterpoint to the collection’s more structured elements.

FENDI’s commitment to luxury is on display with supple leathers and soft shearlings. From high-shine waxed finishes to the innovative Agugliato needle-punched process, each piece embodies the brand’s signature luxury craftsmanship. The result is a collection of eye-catching pieces that offer supple protection from the elements in style.

As FENDI approaches its centenary in 2025, the collection pays homage to the house’s illustrious past. The Selleria, a recurring motif, finds new life in statement leather riding boots and innovative accessories. Silvia Venturini Fendi’s devotion shines through in the bag collection, where familiar styles like the Peekaboo, Baguette, and By The Way are deconstructed and revitalized. The introduction of the Simply FENDI soft satchel and the Roll bag rounded shopper offers fresh, versatile options for the modern FENDI woman.

Delfina Delettrez Fendi, Artistic Director of Jewellery, brings her unique vision to the collection. Metal thread hardware stitched through statement leather bangles and giant leather and metal chains offer a bold, contemporary take on FENDI’s heritage.

The FENDI Fall/Winter 2024-25 collection is a resplendent celebration of duality—British and Roman, utilitarian and luxurious, traditional and subversive. Kim Jones has created a wardrobe that empowers women to express themselves with a refined sensibility. It’s a collection that recognizes there isn’t just one FENDI woman, but many—each finding her own trailblazing path of style. Discover more details on the official website.