FENDI Invites You to “Make Up Your Peekaboo” in Ultimate Luxury Personalization Experience

In an exciting move that celebrates creativity and craftsmanship, Italian luxury fashion house FENDI has introduced "Make Up Your Peekaboo," an in-store personalization project that allows customers to customize their iconic FENDI Peekaboo bags with a wide range of high-end accessories. The initiative, launching with the arrival of the Women's Spring/Summer 2024 Collection, showcases FENDI's expertise in accessorizing and its commitment to offering exclusive luxury experiences to its clients.

With "Make Up Your Peekaboo," FENDI invites customers to express their personal style by creating bespoke designs for their favorite Peekaboo bags or choosing from the new collection, which includes the iconic FENDI Selleria 1925 and the artisanal Raffia Interlace animation. The project offers more than 200 possible combinations, featuring an assortment of charms, Strap You straps, and handles in various styles and materials that can be mixed and matched to create truly unique pieces.

Among the standout accessories are the Pico version of the Peekaboo bag, faithfully reproduced in matching Selleria Cuoio Romano leather, and the new FENDI Fortune Teller charm. Customers can also choose from adjustable Strap You straps in webbing with the signature FF jacquard motif, Selleria and Interlace craftsmanship in leather or raffia, and a maxi FF diamond metal chain strap in silver or gold for an edgy twist.

Exclusively for the Peekaboo ISeeU Small and Petite, FENDI offers removable handles in intricate interlaced leather or precious sculpted mink fur with the FF logo, which can be interchanged with an elegant silk wrappy featuring the patterns of the collection.

"Make Up Your Peekaboo" is a charming initiative that provides a unique shopping experience and celebrates the Peekaboo bag, FENDI's true icon, by blending high-quality tradition with fun innovation. The project will be available in selected FENDI boutiques worldwide and on fendi.com from April 2024.