Fendi SS24: A Roman Elegance and Freedom Odyssey with Demi Moore, Naomi Campbell, and More

September 22, 2023

Amidst the classical allure of Rome, Kim Jones, FENDI Artistic Director of Couture and Womenswear, draws inspiration from everyday moments. "In Rome, I walk to the Colosseum daily, ear pods in, like listening to a soundtrack to an imaginary film with FENDI characters I see along the way," he shares. In Rome, where ease marries elegance, authenticity prevails over external judgments. This Roman luxury and personal style essence inspire the Spring/Summer 2024 FENDI collection.

An Evening of Celebrities and Luminaries

The show witnessed an eclectic mix of renowned actresses, supermodels, and notable figures from the entertainment industry. Among them were Demi Moore, Cara Delevigne, Gwendoline Christie, Christina Ricci, Naomi Watts, Suki Waterhouse, Adele Exarchopoulos, Lisa Marie Koroll, Freya Allen, and Gaia Girace, adding to the glamour of the evening.

The supermodel contingent was equally impressive, featuring icons like Naomi Campbell, Linda Evangelista, Kate Moss, and Amber Valletta. The event also included the presence of Friends of the House, with Korean singer Yu Jin An, Japanese actresses Riisa Naka and Haruna Kawaguchi, Chinese actress Janice Man, and music idols Charli XCX and IZA, creating an unforgettable blend of talent and style.

A Stroll Through Rome's Charmed Streets

Jones takes us on a mesmerizing journey through Rome's streets, where the mundane transforms into the extraordinary. Histories entwine, bridging past and present, and personal style mirrors inner worlds. The collection transcends spectacle, embracing confidence and chicness that come with self-expression.

Harmonizing Roman Freedom and Elegance

This collection explores dressing with Roman freedom. Imperfections redefine perfection, and luxury resides in clothing's quiet confidence. This duality, FENDI's hallmark, permeates the collection. Masculine tailoring meets the finest kid mohair, silks, and knits in perfect balance.

Curtain waistbands reveal their construction, paired with sinuous knitwear. Washed silk evening dresses transition to everyday wear, and organza-backed shearling becomes toweling-like summer suits. Oversized car coats find feminine counterparts in metal anklet ballet car shoes, combining practicality and grace. Masculine utility fuses with feminine finesse, preserving the wearer's agency.

A Reverential Nod to FENDI's Legacy

FENDI's heritage surfaces in recurring codes and motifs. The Selleria stitch evolves into leather bags, garments, and metal thread hardware on shoes. The abstract FF logo reappears, gracing jewelry and clothing, culminating in bold color-blocking patterns. The unconventional palette pays homage to Karl Lagerfeld's 1999 collection, reworking key pieces for today.

Celebrating Diversity Through Accessories

Silvia Venturini Fendi, Artistic Director of Accessories and Menswear, curates diverse styles, sizes, materials, and techniques. Rejecting a single style, the collection embraces FENDI's pop iconography, from Peekaboo and Baguette to Origami and First bags. The innovative Flip transforms from shopper to clutch, featuring playful, color-blocked construction.

The message is clear: FENDI women come in many forms, each encouraged to embrace her individuality and Roman freedom.

To complement this Roman journey, the show's soundtrack features "This Bitter Earth / On the Nature of Daylight." Dinah Washington's "This Bitter Earth" blends seamlessly with Max Richter's "On the Nature of Daylight," underscoring the collection's exploration of humanity, history, and personal expression.

As Kim Jones continues shaping FENDI's future, the Spring/Summer 2024 collection embodies the brand's commitment to elegance, diversity, and celebrating individuality.

Explore more at FENDI.com.