Roman sophistication meets Spanish elegance this summer as FENDI transforms La Plaza at Puente Romano Beach Resort into a sun-drenched oasis of style. The beating heart of the Spanish coastline combines with the rhythm of high fashion, brought to life by the iconic Italian fashion house.
Stripes in the Sun: Pequin's New Hues
The instantly recognizable Pequin stripes, Fendi's logo-non-logo, have been reimagined in a summery palette of yellow and beige. These fresh hues dance across sun umbrellas, cushions, and textiles, creating a visual embrace that pays homage to the Maison while welcoming the carefree spirit of a Mediterranean summer.
From Dawn to Dusk: A Culinary Journey
For the first time, La Plaza becomes an all-day epicenter of delights. As the sun climbs high, visitors can indulge in a specially curated menu that promises to impress. The pièce de résistance? Morning brunch transports guests on a culinary voyage around the globe. As twilight descends, the space transforms – a perfect backdrop for an evening of Fendi-fied fine dining.
Pop-up Perfection: Summer 2024 Unveiled
Adjacent to this epicurean paradise, Fendi's pop-up store hosts the Summer 2024 collection. Here, the new mingles with the iconic – fresh offerings share space with beloved classics like the Peekaboo and Baguette bags. The interior is a study in luxe minimalism, with carefully chosen materials and furniture that echo the arches of ancient Rome. It's a space where herringbone floors meet Pequin-patterned walls, creating a backdrop that's both timeless and utterly of the moment.
Scent of Summer: Fendi's Fragrant Future
The pop-up also offers an olfactory experience par excellence. FENDI’s brand-new family of fragrances makes its debut here, one of only a select few locations worldwide. These seven exclusive scents are more than just perfumes; they're liquid embodiments of the Maison's soul, each one a bottled promise of the Fendi lifestyle.
A Century in the Making
As FENDI approaches its centennial, this seaside takeover reflects the house's enduring appeal and ability to evolve. From its humble beginnings as a Roman fur and leather goods shop to its current status as a global arbiter of style, Fendi continues to push boundaries. Under the artistic direction of Kim Jones and with Silvia Venturini Fendi at the helm of accessories and menswear, the brand remains as relevant and revolutionary as ever.
This summer, FENDI transcends fashion by crafting an all-encompassing world of luxury, taste, and sophistication at La Plaza, Puente Romano Beach Resort. Here, the timeless elegance of Rome seamlessly merges with the relaxed luxury of the Spanish coast, creating an unparalleled sensory experience. As FENDI approaches its centennial, this event stands as a testament to its enduring legacy and innovative spirit. In Fendi’s world this summer, every moment is a celebration of style and refinement.