Fendi Unleashes the Year of the Dragon with a Playful Twist: The Fendi x Fragment x Pokémon Collection
December 14, 2023
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Embarking on an enchanting journey where luxury fashion intersects with the playful realm of Pokémon, Fendi, in collaboration with Hiroshi Fujiwara’s Fragment, unveils a collection that’s set to capture imaginations. Celebrating the Year of the Dragon with a dazzling twist, Fendi’s iconic handbag silhouettes receive a transformation that’s nothing short of magical, featuring beloved Dragon-type Pokémon. With a nod to the fervor of Japanese pop culture, this collection stands as a vibrant testament to Fendi’s innovative spirit and its flair for blending haute couture with global pop icons.
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The Artistic Fusion of Fendi and Fragment
Silvia Venturini Fendi, FENDI’s Artistic Director of Accessories and Menswear, celebrates the collection’s playful approach to Fendi’s heritage: “Our bag shapes are a logo themselves; they are so representative of the House. While our workmanship is another important part of our iconography. At the same time, we never want to be too precious with either – we enjoy celebrating both in new ways! It’s a living history that Hiroshi Fujiwara adds to with both FRGMT and Pokémon; he’s taken our handbags and made them into mini pop monuments.”
Kim Jones’s Admiration for Hiroshi Fujiwara
Reflecting on his long-standing admiration for Fujiwara, Kim Jones, FENDI’s Artistic Director of Couture and Womenswear, shares a heartfelt tribute: “I first met Hiroshi Fujiwara in London in 1999 – and what can I say? He’s one of my idols and I love him. He’s an instigator of the Japanese club scene, its youth fashion scene and its streetwear scene. I have been in love with Japan for a long time; its influence on me and what I do is huge – Hiroshi is a major part of that.”
Crafting Mini Pop Monuments
The collaboration sees Fendi’s classic handbag shapes reimagined into charming miniatures, representing Dragon-type Pokémon. This creative venture is a testament to Fendi's living history, with Fragment adding a fresh pop-cultural layer to its legacy, making luxury fashion accessible and enjoyable to a diverse audience.
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A Digital Dive into the World of Pokémon GO
In an exciting turn, the partnership expands into the digital realm with Pokémon GO. Players can engage with the collection in a unique way, obtaining digital avatar items inspired by the collaboration. This integration exemplifies the collection's playful spirit and Fendi's forward-thinking approach to fashion.
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A Celebration of Iconic Collaborations
The Fendi x Fragment x Pokémon collection, available from January 4th, 2024, is a celebration of iconic design, craftsmanship, and global pop culture phenomena. It's a collection that promises not only to adorn the shelves of Fendi boutiques but also to capture the hearts of Pokémon fans worldwide, marking the Year of the Dragon as a time of joyful innovation and stylistic play.