Luxury fashion powerhouse FENDI has joined forces with Switzerland's prestigious real estate development firm, Steiger&Cie / Sotheby's International Realty, to introduce the highly anticipated FENDI Private Residences in the picturesque Alpine resort of Crans-Montana. This extraordinary collaboration, which also includes the expertise of Comina Architecture, Marco Costanzi Architects, and Enea Landscape Architecture, sets a new standard for upscale living in perfect harmony with the stunning natural surroundings.
Crans-Montana, a beloved destination in the Swiss Alps, is renowned for its breathtaking mountain views, world-class ski slopes, and vibrant cultural scene. The resort town has long attracted discerning travelers and residents seeking a luxurious lifestyle amidst the majestic beauty of the Alps.
The FENDI Private Residences, situated on the historic grounds of the century-old Alpina & Savoy Hotel, pay homage to the site's rich heritage while introducing world-class comfort and services tailored for discerning residents. The visionary project, led by FENDI, seamlessly integrates the brand's renowned materiality and design philosophy, resulting in an architectural marvel that blends effortlessly with the breathtaking landscape.
Italian architect Marco Costanzi, known for his work on the FENDI Private Suites in Rome, has meticulously crafted the interiors of the residences and suites, showcasing the brand's signature attention to detail. From the smooth carved Valmalenco stone structure with its geometric lines reminiscent of Karl Lagerfeld's iconic FENDI Astuccio reversible fur cape, to the warmth of oak wood flooring, exceptional light installations by Mario Nanni, FENDI Casa fur-clad furnishings, and vibrant artworks, every element has been carefully curated to ensure an unparalleled living experience.
Residents will enjoy access to a full-service concierge, private dining services, and state-of-the-art amenities, including a spa with panoramic mountain views, a fitness room, and a multipurpose space for yoga and wellness classes. The project prioritizes sustainability, achieving premier energy performance through all-round insulation, electrochromic glass, solar roofs, and a rainwater recovery basin for maintaining the lush garden designed by Enea Landscape Architecture.
From outdoor adventures in the breathtaking natural surroundings to engaging cultural experiences, residents of the FENDI Private Residences will find various options to indulge in and create cherished memories in Crans-Montana.
Serge Brunschwig, FENDI Chairman and CEO, expressed his enthusiasm for the project, stating, "[It is] a true commitment to provide the finest living experiences with its stunning location, impeccable design, exceptional amenities, FENDI Private Residences offers a unique opportunity to enjoy an extraordinary lifestyle in the mountains."
The first units of the FENDI Private Residences Crans-Montana are expected to be delivered by the end of the second quarter of 2026, marking the beginning of a new era of luxury living in the heart of the Swiss Alps.