FENDI captures fashionable hearts with their reintroduction of its iconic 'By The Way' bag, available on August 22nd. First introduced in the Fall Winter 2014 collection, this Boston-style bag quickly became a staple on the runways and in the wardrobes of fashion enthusiasts. Fashion followers might recall seeing Cara Delevingne carrying the original design as she walked the FENDI catwalk that season, cementing the bag's status as a must-have accessory.
A Soft Revolution: 10th Anniversary Redesign
To celebrate the 'By The Way' bag's 10th anniversary, FENDI has reimagined this beloved accessory for the Fall Winter 2024 runway collection. The new iteration maintains the essence of its predecessor while embracing a more relaxed aesthetic tuned to today's quiet luxury trends. Key updates include an unstructured, soft silhouette that remains faithful to the original's timeless essence. Enhanced spacious interior compartments across all sizes improve both design and functionality, while a knotted leather zip pull adds a touch of artisanal flair. A detachable shoulder strap increases versatility, allowing for various wearing styles to suit any occasion.
Versatility in Sizes
FENDI is offering the revamped 'By The Way' in three sizes: two full-sized bags and one Mini icon version, each featuring a spacious interior compartment that enhances both design and functionality. This makes the bag in its many iterations the perfect companion for every occasion, day or night.
Craftsmanship at Its Finest
The 'By The Way' family showcases FENDI's commitment to superior craftsmanship. The Selleria leather version is a true work of art, featuring the extremely soft Cuoio Romano leather and meticulous handmade stitching. A Selleria leather tag adds a touch of authenticity, while the knotted leather zip pull and detachable shoulder strap speak to the brand's attention to detail and functionality.
Iconic Designs and Playful Variations
For those who love FENDI's signature look, the iconic FF Logo design is available in both medium and mini sizes. But the real showstopper may be the charming and colorful shearling version – a playful take that's sure to turn heads and spark joy for the cooler months.
A Timeless Icon, Reimagined
The return of the 'By The Way' bag on August 22nd marks a pivotal moment for FENDI. This 10th-anniversary edition seamlessly blends the brand's rich heritage with contemporary design sensibilities. With its softer silhouette and enhanced functionality, the reimagined 'By The Way' speaks to today's luxury consumer while retaining its iconic status. As it enters its second decade, this FENDI classic is set to captivate both new and longtime admirers, cementing its place as a symbol of the brand's enduring commitment to craftsmanship and innovation in luxury accessories.