FENDI Unveils Exclusive Fragrance Collection: A Scented Journey Through Roman Heritage
June 22, 2024
As FENDI approaches its centennial, the iconic Roman Maison unveils its most intimate creation yet: a complete collection of seven exclusive fragrances. This olfactory masterpiece isn't just a lineup of scents; it's a sensory narrative that traces the house's saga from its humble beginnings in 1925 to its current status as a global luxury powerhouse.
The Essence of Rome, Bottled
FENDI's DNA is inextricably linked to the Eternal City, and these fragrances are no exception. Each scent is a love letter to Rome, capturing the city's multifaceted personality – from the resinous aroma of umbrella pines to the leather-scented artisan workshops. As the press release states, "FENDI is Roman before it is Italian." This collection is the olfactory embodiment of that ethos.
Craftsmanship in Every Drop
True to FENDI's reputation for unparalleled craftsmanship, these fragrances are composed of the finest raw materials. Orange blossom from Tunisia, bergamot from Calabria, and vanilla from Madagascar are just a few of the exquisite ingredients that make up the perfumers' palette. With an average concentration of 18%, these are not mere perfumes; they're liquid artworks.
A Family Affair: Seven Scents, Seven Stories
Each fragrance in the collection is a tribute to a key figure in the FENDI family saga:
- "Casa Grande" - An homage to matriarch Adele Casagrande Fendi, featuring intense leather and warm fur notes.
- "Dolce Bacio" - Inspired by Anna Fendi, with a Damascene rose heart that's as enduring as a mother's love.
- "Perché No" - Embodying Silvia Venturini Fendi's spirit, this scent is as fresh as sun-dried linen with a hint of spice.
- "Sempre Mio" - Delfina Delettrez Fendi's fragrance captures her Moroccan memories with Atlas cedar and orange blossom.
- "Ciao Amore" - Leonetta Luciano Fendi's youthful energy is bottled in this fig and tonka bean concoction.
- "La Baguette" - Named after the iconic bag, this scent is as comforting as freshly baked bread, with notes of iris and vanilla.
- "Prima Terra" - Kim Jones' creation, evoking his African childhood with tangerine and oak moss.
The Art of the Bottle
The fragrances are housed in refillable bottles that are works of art in themselves. Sculptural and pure, they feature an arched cutout reminiscent of Roman architecture, adorned with brass details and the iconic FF logo. It's a perfect marriage of form and function, embodying FENDI's commitment to sustainability and timeless design.
A New Chapter in Luxury Perfumery
This collection marks FENDI's definitive entry into the world of haute parfumerie. As Silvia Venturini Fendi notes, "The fragrance collection tells the story of FENDI from another point of view. It expresses the essence of the Maison in a different way, by telling its story in a different language."
Available exclusively in FENDI boutiques and on fendi.com from June 20th, 2024, this collection isn't just a range of fragrances—it's an invitation to experience the very soul of FENDI through your senses. It's a testament to the house's enduring legacy, a bridge between past and present, and an aromatic vision of luxury that's distinctly, unmistakably FENDI.