FENDI Unveils Revolutionary Luxury Sportswear With Active Line and Exclusive Tag Sneakers

In an exhilarating blend of opulence and athleticism, FENDI ushers in a new era of luxury sportswear with its latest FENDI Active collection and the revolutionary FENDI Tag designer sneakers. This innovative line embodies a lifestyle evolution for the discerning individual who seeks elegance in every movement, from the swift sprint to the graceful leap.

At the heart of this innovative launch is the FENDI Tag sneaker, a revolutionary design that seamlessly blends sophisticated style with unparalleled performance. Beyond its snug, second-skin fit and breathable comfort, the FENDI Tag sneaker is a visual masterpiece. The iconic FENDI logo, reimagined in graffiti lettering on semi-transparent TPU, wraps the shoe in an air of subtlety that speaks volumes, redefining streetwear with both elegance and boldness.

The collection showcases a spectrum of color, from the soothing tones of light grey and optical white to the bold vibrancy of neon yellow mesh, reflecting the versatility of the FENDI Tag sneaker. For the traditionalist, a timeless design of blue and black with grey accents complements the array, ensuring there’s a FENDI Tag sneaker for every preference and occasion. The palette is designed to cater to diverse styles, from understated elegance to bold statements.

FENDI proudly introduces the FENDI Active line—a curated selection of premium fitness tools and athletic gear, including hand weights and a jumping rope with metal handles, each embellished with the iconic FF logo or the FENDI Roma logo. This range extends to co-branded, high-end equipment such as water rowing machines and indoor cycling bikes, detailed with FF logos on wood and tobacco FF canvas cushions, transforming each workout into a luxurious escapade. In a distinguished collaboration with WATERROWER | NOHRD, celebrated for their elite fitness equipment, FENDI reimagines water rowing machines and indoor cycling bikes with its iconic patterns, transforming each workout into a luxurious escapade.

From gym sets to lightweight rain jackets designed to weather the elements, the line is adorned with the FF logo in various interpretations and featuring color block constructions in hues of grey, azure, and electric blue, FENDI promises your athletic wardrobe is crafted with precision.

The FENDI Tag sneakers will make their debut in FENDI boutiques globally from March 21st, 2024. The FENDI Active line will be available in select boutiques starting April 4th, 2024. For the exclusive gym equipment co-branded by FENDI and WATERROWER | NOHRD, availability is upon request.

This collection enshrines FENDI’s commitment to blending the realms of high fashion and peak performance, offering everything from gym sets in technical fabric to cotton piqué polos with ton sur ton FF motifs and lightweight rain jackets designed for outdoor workouts. For those who cherish elegance and vigor, the FENDI Active line and FENDI Tag sneakers, available in FENDI boutiques worldwide starting from March 21st, 2024, with exclusive gym equipment available upon request, are set to become your new essentials.