In the serene Ferragamo ateliers nestled in Florence, innovation can be found on the fingertips of artisans diligently crafting the maison’s latest marvel: the Hug bag. Aptly named for its enveloping silhouette, the new accessory is a tactile embodiment of the art of Italian leather-making. In an exclusive sneak peek, we peel back the layers of its creation and its meticulous construction from start to finish.
Artisanal Leatherwork and Design
The journey begins with a carefully selected hide, chosen by Ferragamo’s leather artisans for its unblemished surface—a skill perfected through generations of expertise.
With templates laid and tools at the ready, the precision cutting of supple hides, begins. Whether guided by the steady hand of a master craftsman or the laser-like focus of cutting-edge machinery, each piece is constructed with surgical accuracy.
Hand-Braided Handles, A Signature Touch
A unique feature of the new Hug bag is its exquisite and instantly recognizable hand-braided handles. Dexterously woven with nimble fingertips, the sculptured leather signifies endurance, elegance, and charm.
Eventually, the Hug bag body takes shape with its namesake gentle curve. Stitches, nearly invisible to the untrained eye, signify the intense attention to detail behind the bag’s craftsmanship with unerring accuracy. The addition of the iconic Gancini buckle closure in gold becomes a final seal of Ferragamo excellence.
Finally, the Hug bag receives its crowning touch. Metal studs, discreetly placed on the base, are a thoughtful nod to practicality and daily use. The bag's final silhouette, with its ergonomic gentle folds and curves, cradles its contents much like the wearer cherishes the bag with a warm embrace.
The Hug bag does more than complete an outfit—it elevates an outfit with a touch of Florentine elegance. Priced at $3,600, this instantly iconic accessory makes for an investment piece that is eye-catching, versatile, and hand-crafted by artisans to last in your wardrobe rotation.
Discover more about the Hug bag and availability on the Ferragamo website.
