FRAME x Ritz Paris Returns With Fourth Collection: Global Expansion, Celebrity Fans
December 6, 2024
What began as a one-off collaboration has evolved into one of luxury fashion's most compelling ongoing narratives. American fashion label FRAME unveils its fourth collection with the legendary Ritz Paris, launched on December 4th.
The 35-piece collection articulates a refined dialogue between American ease and Parisian sophistication. At its core, the offering demonstrates masterful execution, exemplified by its signature piece—where utility meets opulence through considered details and refined execution.
FRAME's interpretation of the classic trench reveals its luxury in the details. The double-breasted silhouette in sand-toned cotton is elevated by a silk scarf lining bearing the hotel's insignia and signature gold-toned buttons. Time-honored elements—storm flaps, epaulettes, and a belted waist—speak to its heritage as the relaxed fit captures FRAME's contemporary sensibility.
This iteration expands beyond the partnership's previous successes, introducing considered additions like a cream cashmere sweater with thoughtful button detailing and a versatile silk scarf. The highly coveted baseball cap returns with a deliberately weathered patina, while the signature crewneck sweatshirts now include a hunter green colorway alongside classic navy and cream. A special edition in red, emblazoned with "Le Ritz, c'est Paris," will be exclusive to both brands' digital platforms.
The collection's campaign imagery tells its own story of casual refinement: a striped t-shirt paired with high-waisted denim against a vintage Land Rover, a cream polo lounging in cognac leather interiors. These vignettes capture what FRAME's Erik Torstensson calls "laid-back insouciance"—a little preppy, distinctly sporty, yet unmistakably elegant.
Heritage sportswear reimagined through a Parisian lens. The weathered cotton cap and tonal embroidered sweatshirt capture the collection's signature blend of athletic ease and French refinement. Traditional details—a V-stitch at the neck, ribbed cuffs—are elevated by the house's iconic crest, while a concealed side pocket adds functional modernity. It's the kind of considered casualwear that transitions seamlessly from Place Vendôme to Venice Beach.
Channeling the sophisticated restraint of 1960s motoring culture, this cropped lambskin jacket proves luxury whispers. The clean lines and boxy silhouette are punctuated by tonal patch pockets and subtle Ritz-engraved buttons. Set against cream denim and the cognac leather interior of a vintage Mercedes, it embodies the collection's marriage of American sportswear and Parisian refinement.
A study in casual sophistication, the nautical-striped Supima cotton tee reimagines a French wardrobe staple. The shrunken silhouette and embroidered Ritz crest transform this everyday basic into something distinctly Parisian. Set against raw denim and a utilitarian Land Rover, it captures the collection's ability to bridge rugged luxury with Right Bank refinement.
Success has prompted global expansion, with the collection now available through carefully curated pop-ups from Dubai's Mall of Emirates to Bergdorf Goodman. It's a strategic move that has seen pieces from previous drops commanding up to four times their original value in the resale market, with everyone from Hailey Bieber to Naomi Campbell sporting key pieces.
Available in FRAME's 16 stores and online, the Ritz Paris concept store, and select luxury retailers worldwide, the collection ranges from $98 to $1,998. This current offering stands as a testament to how heritage and contemporary design can coexist without compromise.
