What began as a one-off collaboration has evolved into one of luxury fashion's most compelling ongoing narratives. American fashion labelFRAMEunveils its fourth collection with the legendaryRitz Paris, launched on December 4th.
The 35-piece collection articulates a refined dialogue between American ease and Parisian sophistication. At its core, the offering demonstrates masterful execution, exemplified by its signature piece—where utility meets opulence through considered details and refined execution.
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This iteration expands beyond the partnership's previous successes, introducing considered additions like a cream cashmere sweater with thoughtful button detailing and a versatile silk scarf. The highly coveted baseball cap returns with a deliberately weathered patina, while the signature crewneck sweatshirts now include a hunter green colorway alongside classic navy and cream. A special edition in red, emblazoned with "Le Ritz, c'est Paris," will be exclusive to both brands' digital platforms.
The collection's campaign imagery tells its own story of casual refinement: a striped t-shirt paired with high-waisted denim against a vintage Land Rover, a cream polo lounging in cognac leather interiors. These vignettes capture whatFRAME'sErik Torstensson calls "laid-back insouciance"—a little preppy, distinctly sporty, yet unmistakably elegant.
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Success has prompted global expansion, with the collection now available through carefully curated pop-ups from Dubai'sMall of EmiratestoBergdorf Goodman. It's a strategic move that has seen pieces from previous drops commanding up to four times their original value in the resale market, with everyone fromHailey BiebertoNaomi Campbellsporting key pieces.
Available inFRAME's16 stores andonline, theRitz Parisconcept store, and select luxury retailers worldwide, the collection ranges from $98 to $1,998. This current offering stands as a testament to how heritage and contemporary design can coexist without compromise.