French Montana, Ed Westwick Join AMIRI’s Hollywood Fantasy at Paris Fashion Week

By Louise Daniel

In one corner of a Hollywood lounge that echoes the glamour of the Formosa Café and the majesty of Grauman's Chinese Theatre's lobby, French Montana sips champagne; across the room, Ed Westwick captivates the crowd with his stories. The scene feels straight out of an early 1970s novel—a fantasy where Hollywood’s mystique comes alive. This is the world Mike Amiri invites us into with his Fall-Winter 2025 collection.

AMIRI has built a brand synonymous with aspiration, bridging fashion, music, and art to create a distinct cultural footprint. His Fall-Winter 2025 collection takes us home—to Los Angeles, the city of dreams and ambition. Here, Hollywood is more than its famed glitz and glamour; it is an idea brought to life by tastemakers, romantics, and dreamers who define the city’s ineffable identity.

This season, AMIRI debuts menswear and womenswear together in one cohesive collection, seamlessly blending their shared energy and attitude on the runway. As French Montana and Ed Westwick looked on from the front row, Hollywood's heritage served as the foundation, reimagined through a modern lens, where nostalgia meets innovation.

The collection captures the essence of Hollywood after dark, where the glamour of the past meets the polish of contemporary design. Tailoring takes center stage, with fine wools adorned with intricate crystal embellishments and knits in merino wool mixed with glints of lurex. Striped foulard silks are cut into sleek shirts, while exotic embossed leathers shimmer under evening light. The palette is as cinematic as the city itself: merlot burgundies, golden espresso browns, burnt Sienna, and muted shades that shift like the Los Angeles skyline at dusk.

The mood is elevated yet relaxed, with a distinctly American ease. Neckties are knotted for both men and women, tuxedos are paired with slipstream bias-cut dresses, and knit evening columns feature integrated sequins. AMIRI captures the romance of after-dark dressing while adding a sharpness that feels distinctly modern.

Amiri’s vision reflects his intimate connection to Los Angeles, drawing inspiration from iconic Hollywood locales. Rich embroideries and jacquards nod to the multicultural melting pot of the West Coast, abstracted into jewelry and embellishments that adorn the garments. Roses—a motif of love and romance—appear across the collection, printed, embroidered, and even rendered in real blooms dipped in 24-karat gold.

Accessories demand attention, from acetate eyewear with golden Art Deco-inspired detailing to evening-focused East-West clutches. These details ground the collection in a cinematic mood, turning each piece into a character in Amiri’s story.

Mike Amiri invites us to dream, just as Hollywood has always done. His Fall-Winter 2025 collection is a celebration of the city he calls home—a place of optimism, dreams, and love. By blending nostalgia with modernity, Amiri has crafted a collection that feels like Los Angeles itself: a dream factory where anything is possible.