Gabriela Hearst introduces a new collection of hand crocheted bags in collaboration with Madres Y Artesanas Tex. Madres Y Artesanas is a collective comprised of 200+ craftswomen that specialize in macramé, crochet, and other knitting styles.
This collection is another example of leadership in the fashion industry. Empowering women and thinking about sustainability have become core values to the brand. An example is Hearst dressing Vanity Fair editor, Radhika Jones, in an aloe linen dress to the Oscars After Party.
These new hand crocheted bags (Nina and Demi) come in four different patterns. The bags are offered in four colorways: Fire, Neutral, Phoenix, and Mineral.
The limited edition bags are available exclusively at Gabriela Hearst flagship stores. London (59 Brook Street, Mayfair, London), Harrods, and New York (985 Madison Avenue New York) and online at gabrielahearst.com.
Have a look at the campaign images below.
About the Nina and the Demi Bags
The Nina Bag is the original handbag in the Gabriela Hearst collection, named after artist and activist Nina Simone. A structured top handle with a distinctive round pouch that gently unfolds from a turn lock closure. The Demi Bag is the smaller version of the Nina Bag.
About MADRES Y ARTESANAS TEX/ YELKA Bolivia
It is an organization composed of mini businesses administered by and made up of women dedicated to the production of high-quality handmade fabrics. Each of these self-administered businesses can count on a guaranteed market thanks to the commercial administration provided by Yelka Maric, the organization’s administrator, and principal entrepreneur.
Madres & Artesanas Tex has specialized in handmade production methods such as macramé, crochet, and other varied knitting styles. This involves mini businesses that employ up to 200 craftswomen during the high season. Each mini business is led by a businesswoman who guides, teaches and supervises all the processes used in producing the assigned articles.