Gap and DÔEN Unite in a Sisterhood Celebration: Lily and Ruby Aldridge Front Limited-Edition Collection

Gap has joined forces with the beloved California clothing label DÔEN to create a limited-edition collection that pays homage to the unbreakable bond of sisterhood. The collaboration, set to launch on May 17, 2024, brings together Gap's iconic essentials and DÔEN's signature feminine aesthetic in a 51-piece collection that celebrates individuality and timeless style.

At the heart of this partnership are sisters Lily and Ruby Aldridge, who perfectly embody the collection's spirit of self-expression and the power of familial connection. Lily, a renowned model who has worked with numerous high-profile fashion brands, and Ruby, an up-and-coming model and designer, have both made significant contributions to the fashion industry. The campaign, shot by renowned photographer Dan Martensen, captures playful moments between the Aldridge sisters and 11-year-old twin sisters Levia and Zahar, showcasing the beauty and strength of sisterhood through their shared love of fashion.

The Gap × DÔEN collection seamlessly merges the two brands' most-loved essentials, with a focus on denim and khaki. From matching sets and flowy dresses to loungewear and accessories featuring delicate floral prints and eyelet details, each piece is designed to be cherished, worn in, and passed down through generations. The collection also includes shared styles and prints in kid, toddler, and baby sizes, allowing for adorable matching moments between siblings.

Mark Breitbard, President and CEO of Gap, expressed his excitement about the collaboration, stating, "Our collaboration with DÔEN celebrates a feminine aesthetic brought to life through some of our most-loved essentials. I can't wait to welcome DÔEN fans to the Gap family to experience our product in a fresh new way."

DÔEN co-founders Margaret and Katherine Kleveland also shared their enthusiasm for the partnership, with Margaret noting, "The timeless and iconic nature of the Gap brand is so inspiring to both Katherine and me. We wore the brand endlessly as children and now dress our own little ones in their never-out-of-style essential pieces."

The Gap × DÔEN collection will be available globally starting Friday, May 17 at 12 p.m. ET / 9 a.m. PT on gap.com and at select Gap stores, with prices ranging from $19.95 to $158. As fashion lovers eagerly await the launch, it's clear that this collaboration is set to become a must-have for sisters and families who value the power of self-expression and the unbreakable bonds of sisterhood.