GENTLE MONSTER introduces its newest collection, 'BOLD.'
Gentle Monster BOLD
From 2023 onwards, different themes portraying daring attempts will be launched annually as variations of the BOLD line. The first BOLD collection, titled 'Galaxy of 9 Evenings', decorated with stars and celestial bodies, epitomizes the intrepid, dauntless spirit of GENTLE MONSTER. The campaign illustrates a serendipitous, transcendent phenomenon - the birth of a galaxy.
This theme was inspired by the great attempts made in the 1966 art project '9 Evenings: Theatre and Engineering' that blurred the boundaries between art and science. GENTLE MONSTER showcases its own striking brand identity and boundless multidisciplinary artistry through its newest collection, 'BOLD.' gentlemonster.com
Campaign
