Gentle Monster, renowned for its avant-garde eyewear, has partnered with Paris-based fashion accessories label D'heygere to create an extraordinary capsule collection. This collaboration merges the creative identities of both brands, presenting a unique and stylish twist on sunglasses and jewelry. The collection, debuting on July 6th, 2023, showcases beautifully crafted eyewear designs that seamlessly integrate jewelry elements, resulting in unexpected and fashion-forward pieces.
A Surreal Union in Campaign Imagery
To mark the launch of this extraordinary collaboration, the campaign, captured by photographer Yis Kid, presents a surreal and otherworldly wedding union between Gentle Monster and D'heygere. Through mesmerizing images, we witness people floating in midair, drawn together by a gravitational force that transcends the distance and time difference between Seoul and Paris, where the brands originate.
Pushing the Boundaries of Eyewear Design
Stephanie D'heygere, Creative Director of D'heygere, expresses her vision for the collaboration, stating that the delicately designed products open a new chapter in eyewear by combining frames and jewelry as a structural element rather than merely attaching the jewelry to the frame. This innovative approach takes the concept of jewelry eyewear to the next level, pushing the boundaries of design and craftsmanship.
Exquisite Designs and Styles
The capsule collection features three styles, each with unique charm and artistic expression. These exclusive pieces are accessible to fashion enthusiasts who appreciate exceptional quality and design. Let's take a closer look at the featured styles:
- TIARA-02: This oversized square lens frame showcases a metallic structure adorned with exquisite pieces reminiscent of a tiara. The temples feature intricate jewelry details, transforming the frame into a wearable piece of art.
- RINGS-01: Embodying a bold and structured square silhouette, this eyewear design incorporates D'heygere's signature rings as decorative temple elements. The multicolored ring details add a touch of playfulness and creativity to the frame.
- PIERCED-02: Featuring a unique oval-shaped lens, this metal frame design stands out with its decorative temples adorned with D'heygere silver earrings. The twelve holes in the temples allow for customization, allowing wearers to switch out the earrings with detachable accessories.
Packaging that Redefines Beauty
The collaboration packaging reflects the design-driven philosophy of both brands. It elegantly presents the "timeless beauty of found objects" by redefining the classic jewelry box. Inside, a jewelry cushion doubles as an eyewear case, seamlessly merging functionality and aesthetics. The Gentle Monster x D'heygere collection will be available globally on July 6th through Gentle Monster and D'heygere's official online and offline stores. gentlemonster.com