Gieves & Hawkes brings Savile Row heritage to Leeds with a new store-in-store at FLANNELS, marking a significant expansion outside London.
By Fashion Editorial Staff
Uniting London’s historic tailoring legacy with Yorkshire’s rich textile tradition, Gieves & Hawkes has unveiled its first-ever store-in-store concept at FLANNELS Leeds. Opening on March 29th, this 600-square-foot space marks a landmark expansion for the 254-year-old Savile Row institution, celebrating bespoke craftsmanship and regional heritage.
Nestled on the second floor alongside luxury maisons such as Burberry, McQueen, and Tom Ford, the new boutique reflects the refined aesthetic of the brand’s legendary No.1 Savile Row flagship. Exposed brick walls, paired with elegantly crafted display cases, create an atmosphere that honors tradition while embracing a contemporary retail experience.
This expansion carries particular resonance, as Michael Murray, CEO of Frasers Group (which owns Gieves & Hawkes), highlights: “For centuries, Gieves & Hawkes has sourced tailoring fabrics from Yorkshire, making this opening in the heart of Leeds especially meaningful. Situated within the new FLANNELS flagship, this store-in-store enables Gieves to showcase its quintessentially British luxury house alongside some of the most desirable brands in the world.” With over 60% of the brand’s collections made using British textiles, this connection to the region is both symbolic and deeply rooted in the brand’s DNA.
The new location offers the full experience, from made-to-measure services to the Spring-Summer 2025 ready-to-wear collection, with every piece crafted to the same exceptional standards upheld at Savile Row. Staff are extensively trained at the brand’s historic headquarters, ensuring that the expertise synonymous with Gieves & Hawkes remains unwavering.
For those seeking heritage luxury, this expansion represents high-end craftsmanship moving beyond London’s borders. This expansion caters to a discerning clientele across the UK, eager for true sartorial expertise and authentic luxury. As the holder of Royal Warrants for every British monarch since George III, Gieves & Hawkes carries with it not just clothing, but living history. The brand’s commitment to preserving the art of British tailoring extends to its apprenticeship programs, ensuring future generations will inherit this celebrated craft.
Located within FLANNELS, a growing luxury retail force with over 80 locations across the UK and Ireland, this new boutique creates a harmonious synergy between tradition and modern luxury. The partnership with FLANNELS reflects the retailer’s mission to elevate the shopping experience outside of London, making this historic brand more accessible to those who seek the finest craftsmanship wherever they are.
The Gieves & Hawkes store-in-store is located at 115-126 Briggate, Leeds LS1 6LX.