Gigi Hadid stars in new self-portrait campaign by Tyrone Lebon

September 27, 2022

self-portrait_SS23 Collection_Gigi Hadid

London-based fashion house self-portrait today reveals a preview of its Spring/Summer 2023 collection through a set of images and videos, starring Gigi Hadid shot by British photographer Tyrone Lebon. The preview captures the sensuality of the inspiration for the Spring/Summer 2023 collection captured against New York’s urban and electric backdrop.

We wanted to preview our new collection in an interesting way - taking the collection to the streets rather than on the runway, and seeing them in a natural and urban setting which feels more connected to us as a House and to our customers. Gigi really captures the electricity of these new designs against New York City's vibrant backdrop. She and Tyrone Lebon formed a magical partnership in bringing the spirit and sensibility of our brand to life for this special preview.

Han Chong, self-portrait Founder and Creative Director

One of the things I love most about my job is the opportunity to build creative relationships. Collaborating with Han and the self-portrait team was so much fun and felt familiar in all the right ways.

Gigi Hadid, supermodel

Spring summer 2023 collection

Today’s preview, revealed during the global Fashion Week calendar, replaces the traditional fashion show format and showcases the spirit of the brand’s spring summer 2023 collection which will arrive in stores in full in February 2023.

More content from the shoot of Gigi Hadid by Tyrone Lebon will be released episodically throughout the season. The collection introduces new designs and details, in a bright and joyful color palette. Effortless yet impactful, styles for the season include shift mini dresses, lace separates, elegantly easy-going gowns, and statement swimwear. Established in 2013 by Han Chong, self-portrait has become synonymous with empowering the modern woman through functional dressing day and night. The brand is also strongly committed to supporting creative talent through a number of initiatives including a scholarship program with Central Saint Martins in London.

About self-portrait

Established in the UK in 2013 by Han Chong, self-portrait is a modern fashion house based in London which has become synonymous with modern occasionwear for day and night and prides itself on its deep understanding of structure and materials. self-portrait is dedicated to reducing its environmental impact by using responsibly sourced fibers and in 2019 started to introduce organic cotton and recycled chiffon and polyester across its collections. In 2020, the brand introduced recycled viscose. self-portrait is available online at self-portrait.com and in stores globally including its flagships in London, Bangkok, Beijing, Shanghai, Chengdu, Shenzhen and Taipei. self-portrait is also sold through a network of select retailers around the world 

About Han Chong

Born in Penang, Malaysia, Han studied Fashion Design at Central Saint Martins in London. Fuelled by his own training at Central Saint Martins, Han is committed to supporting the next generation of creative talent and in 2018, established a five-year scholarship program with Central Saint Martins offering financial backing for five students to complete their MA degree as well as offering mentorship on navigating the realities of operating a fashion business 

About SP Collection

In December 2021, Han Chong announced the foundation of SP Collection. The new holding company established by Han acquired the luxury brand Roland Mouret, which joins self-portrait in the newly established group that has been set up to discover, nurture, and develop best-in-class creativity and design.