Gigi Hadid stars in new self-portrait campaign

July 26, 2022


The iconic fashion model, Gigi Hadid, stars in an eveningwear campaign for a London-based brand self-portrait. Designed by Han Chong, the campaign photographed by Zoë Chertner captures Gigi over a day in her hometown of New York from day to night.

Han Chong said of the campaign:

"I've always wanted to capture a day in the life of the self-portrait woman, so when exploring how best to present our Autumn/ Winter 2022 collection, doing just that seemed like the perfect opportunity. Gigi was the perfect woman to bring this idea to life - free-spirited, hard-working, and a true ray of sunshine - she brought effortless energy to this campaign. It's an extraordinary collection for me, one deeply grounded in the core values of the house, so being able to share this story with Gigi is a true dream.”

See the full self-portrait campaign starring Gigi Hadid below. The fall winter collection is now available online at