The House of Givenchy announces the inauguration of its new store at Phipps Plaza luxury shopping center in Atlanta, Georgia. The flagship is the brand’s eighth freestanding store in the United States.
It’s very exciting for all of us at Givenchy to join the retail community at Phipps Plaza, a premier upscale shopping destination in one of the most vibrant and cosmopolitan destinations in the United States. This prime location offers us the opportunity to connect directly with Givenchy's fast-growing fan base in a highly engaging retail environment.
Phipps Plaza
The Givenchy store at Phipps Plaza will showcase a full array of Givenchy ready-to-wear for women and men, accessories, and exclusive capsule collections. Upon opening, the store will feature the Spring 2023 Pre-Collection, featuring Creative Director Matthew M. Williams’ signature sharp tailoring, standout worked denim, and the House’s covetable accessories, spanning handbags, small leather goods, and footwear. The store will unveil the brand new Givenchy x (b) as a highlight. STROY capsule, a collection created in collaboration with the New York-based streetwear label founded by Atlanta natives Brick Owens and Dieter Grams.
This Givenchy location is the second in the US to present the House's reinvented retail concept, based on a natural stone-gray palette with contrasting tones, textures and materials that reconcile matte and rough, sharp and soft, and industrial and natural elements.
Central to Givenchy's decor at Phipps Plaza are mannequin sculptures conceived in collaboration with the British artist Ewan McFarlane. In a conceptual display, the lifelike figures appear in striking positions and poses, like a freestanding art installation.