Grimes stars in a new campaign for Dion Lee

April 13, 2022

grimes dion lee

Dion Lee announces the Dion Lee spring summer 2022 campaign in collaboration with Grimes.

The campaign traverses icy mystic landscapes with cyber-human architecture, photographed by Bryan Huynh, with collaborators Art Director Henry Thomas Lloyd and CGI artist Rodolfo Hernandez. Playing the role of sci-fi heroine is grimes, exploring a newfound extended world of her forthcoming album, Book I.