Guccihas transformedSweet Bird North Plazainto an enchanted winter spectacle. The installation, which runs through January 7, reimagines the classic snow globe as a portal into the luxury house's storied past.
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At its heart lies an origin tale: youngGuccio Gucci, a porter at London'sSavoy Hotel, observing the elegant luggage of wealthy travelers. That early inspiration materializes in the installation's centerpiece—a collection of the house's signature trunks and cases, each bearing the unmistakableGG monogram, arranged against miniature reproductions of the house's architectural landmarks.
The installation extends beyond mere nostalgia through a collaboration with artistCorydon Cowansage, whose three murals bridge the plaza and boutique. Cowansage's work pulses with organic forms—undulating shapes in vibrant hues that seem to float against pale blue backgrounds. The pieces echo the anatomical abstractions of pioneering artistsJudy ChicagoandZilia Sanchez, while establishing their own contemporary resonance.
For the unveiling, the plaza hummed with creative energy as luminaries from fashion, art, and entertainment gathered to experience the installation.DJ CarlitaandTiffy Veraprovided the soundscape for an evening that culminated in an intimate dinner atMother Wolf.
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The installation offers more than visual splendor—it includes thoughtful touches for visitors throughout its run. Local favoritePeelwill serve ice cream, while Italian bakeryRosettaprovides coffee and pastries during select hours. Weekend activities for children complete the programming, making the space as welcoming to families as to curators.
The celebration extends across the Atlantic, wherePalazzo Gucciin Florence glows with holiday illumination—a transcontinental tribute to both the house's origins and its evolution into a global cultural force.
Evening captured by Gucci/BFA:
