Gucci celebrates the Gucci 1955 Horsebit bag with a new campaign starring Halle Bailey, Hanni, and Julia Garner

Gucci celebrates its Gucci 1955 Horsebit bag campaign with Gucci celebrities Halle Bailey, Hanni, and Julia Garner. Captured by Mert&Marcus, the campaign celebrates three exceptional women creating meaningful spaces within their crafts.

Gucci first debuted the Horsebit 1955, two years after the original iconic double ring and bar debuted in the House's collections 70 years ago. It became an instant iconic emblem for the brand and a link to the equestrian world that has always informed Gucci's design ethos. 

The Horsebit 1955 also bridges the Gucci story through its commitment to exceptional materials and craftsmanship that have always set the brand apart. The new offering features new silhouettes from the original rectangular top-flap shoulder bag with an adjustable strap. It is available in various sizes, colors, and materials leather, precious leather, and GG canvas.

Singer-songwriter and actress Halle Bailey will star in the highly anticipated live-action Disney film 'The Little Mermaid,' singer-songwriter and Global Brand Ambassador Hanni is a member of the global chart-topping group, NewJeans, and Julia Garner is an award-winning actress and a face of Gucci Guilty. Explore the colorful and sensual portraits celebrating the Horsebit 1955 below.

gucci.com