“Gucci is a party and everyone is invited” becomes the slogan for Alessandro Michele’s Gucci Cruise 2020 campaign. The free and playful imagery features icons that would make a fantastic party. As the press release explains: “Everybody gathers everywhere…the ageless eager and wild rockstar, the glamorous socialite, the bourgeois lady, the tycoon and the hip hop star. No one can tell who is what and who is hanging out with whom, and it is exactly this seeming confusion swirling with signs that make Gucci, Gucci.”
Sienna Miller, Iggy Pop, Benedetta Barzini, Orlando Miani, Angelo Bucarelli, Marisela Federici, and Gucci Mane are cast against a wild party at a villa. They arrive by limousine or helicopter because why not?
Gucci’s aesthetics of eccentricity and individualism inform a new sort of celebration; one of inclusivity and liberation through self-expression. See the full Cruise campaign below.
Images courtesy of Gucci. #ComeAsYouAre_RSVP
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer/Director: Harmony Korine
Director of Photography: Rodrigo Prieto
Hair Stylist: Paul Hanlon
Make Up: Thomas De Kluyver
Location: Villa La Furibonda
Mark Benjamin is the editor of RAIN magazine. Formerly a menswear buyer for a luxury fashion brand, he started RAIN in the Fall of 2016. The magazine has since realized several noteworthy profiles in print and continues the mission in print and online.